The Psychology of Brand Archetypes: How to Leverage Them for Emotional Connection

As a brand and web designer who’s been helping coaches and creative entrepreneurs build remarkable online presences for over a decade, I’ve seen firsthand the power of archetypes in creating emotional connections with target audiences. Ad if you’ve ever seen more of my work, you know I love focusing on the emotional driver for higher […]

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If you want to find your zone of genius, and increase your income by niching successfully then this is for you! 

Download this workbook to help you make (step-by-step) profitable business moves and find your brand’s specialty in the market. All while being a multi-passionate entrepreneur. Yes, it can be done!

Hi I’m Ingrid

I design strategy-led brands and Showit websites that confidently represent you.

I’m a designer with a magic touch for monetizing websites. I’m also a tea-lover, dog momma, Ravenclaw, INFP and 2w3 (for all you personality-test nerds like me). 

I’ve also been called a Showit website expert (been with them since 2013), and a sucker for understanding customer journeys, brand psychology, and consumer and sales psychology. My clients have some pretty cool results after working together, things like doubled shop conversions, booked-out services in weeks, and increased monthly revenue, among other cheer-worthy celebrations.

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