Wordfetti +
Wordshop

Website Strategy
Custom imagery
Custom Emojis & graphics
customer experience redesign
Revenue increase strategy
Custom Shop Design
Woocommerce integration
Affiliate program
Promotional Social content (Instagram reels + carousels)

The Project Scope

Overview
Through this project, we strategically evolved Wordfetti's online presence with a fresh, more mature design that preserves the brand's vibrant personality and their signature playful spirit. Created a seamless user experience and increased conversion potential across Wordfetti's main site and the new Wordshop template store, enhancing navigation and SEO while showcasing their focus shift towards their educational offerings and Wordfetti Club membership.

Creative Direction & Strategy
Elevated the brand aesthetic from fiesta-inspired to a more mature look, incorporating custom render imagery, bespoke emojis, and animations. Maintained Wordfetti's signature playfulness through engaging elements like GIFs and interactive dropdowns. Prioritized copy as the hero, complemented by dynamic design features that guide visitors effortlessly through the customer journey. Developed a distinct yet cohesive identity for Wordshop, ensuring a unified brand experience across both platforms.