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A woman works on a laptop in a bright room. Overlaid text reads: "Why Your Funnel Isn't the Problem." Understanding digital product buyer psychology reveals that over half of digital product purchases come from trusted referrals—not ads or discounts.

Digital Product Buyer Psychology: What Makes Someone Click Buy

Over half of all digital product purchases are driven by personal recommendations. AKA: referrals. If you’ve been pouring energy into tweaking your funnel, stressing about your launch sequence, or wondering why your offer isn’t converting the way you expected – the answer probably has less to do with your tactics and more to do with […]

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Text image with the message: "Your USP Is Working Against You Right Now. Most business owners write USP once and never touch it again—big mistake if you want to attract clients." A partial photo of a woman is in the background.

How to Write a USP That Actually Attracts the Right Clients 

A newspaper page with the bold headline "SHOWIT CAN RANK" and the subheading "Here’s what actually needs fixing for better Showit SEO.

Before You Blame Showit SEO, Read This

A stack of papers with the text "Showit vs Shopify: Which actually makes sense if you want to sell online?" printed on the top sheet; "penguindesigning.com" in the corner.

Showit vs Shopify: Which Platform Actually Makes Sense for How You Sell?

A pink and purple floppy disk on a manual cover with "Your website is leaking conversions" printed on the label, highlighting the importance of effective SEO for your website's success.

Your Website Is Leaking Conversions — And It’s Not What You Think

A bakery website homepage for Luxury Cake Designer Minette Rushing features a woman decorating a cake, text about luxury cake business services, and images of cakes and business resources on a floral and purple background.

Elevating a Luxury Cake Designer Website — Minette Rushing

Three vases with red and blue flowers on a table; overlaid text reads "My Customer Journey Mapping Process. Steal it!" with a shadow pattern in the background, highlighting an inspiring approach to the customer journey mapping process.

My Customer Journey Mapping Process 

Solid light purple background with no distinct patterns or objects visible, ideal for showcasing client projects or highlighting a strategic setup within a client portal.

The Secret to Smoother Client Projects? A Strategic Client Portal Setup

A Profitable Approach to Your Showit Shop Strategy

The Emotional Blueprint Your Website Copy Needs to Turn Browsers into Buyers

grow
your
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If you want to find your zone of genius, and increase your income by niching successfully then this is for you! 

Download this workbook to help you make (step-by-step) profitable business moves and find your brand’s specialty in the market. All while being a multi-passionate entrepreneur. Yes, it can be done!

Hi I’m Ingrid

I design strategy-led brands and Showit websites that confidently represent you.

I’m a designer with a magic touch for monetizing websites. I’m also a tea-lover, dog momma, Ravenclaw, INFP and 2w3 (for all you personality-test nerds like me). 

I’ve also been called a Showit website expert (been with them since 2013), and a sucker for understanding customer journeys, brand psychology, and consumer and sales psychology. My clients have some pretty cool results after working together, things like doubled shop conversions, booked-out services in weeks, and increased monthly revenue, among other cheer-worthy celebrations.

Get to know me

Persona vs Journey Mapping: Which is More Important for Businesses?

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Leveraging Brand Archetypes for Business Growth

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The SEO Secrets You NEED for Your Showit Shop with Lauren of Salted Pages

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A podcast for small businesses, crafted with love and nerdy bits for coaches and creatives alike. In each episode, I’ll bring you insights, tips, and tricks to help you grow your business. Whether you're just starting out or you're a seasoned business owner looking to elevate your brand, I've got you covered. So grab your favorite brew, sit back, and let's get inspired!

The Inspired Brew

Tune in right here!

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Featured Case Studies

Jen Wagner Co
Shopify to showit with Woocommerce shop Migration 

TIQUE
Custom Brand +  Showit Website + Shop

Blanc Salváge
Brand Strategy + showit Shop Design + Copywriting

Revitalized Health & Wellness Counseling
Custom Brand + Website

Wordfetti + Wordshop
showit Website + shop Design & Development

Editorial Stock Images
showit shop + Multi-level Membership 

Amy Posner
Brand Strategy + Custom Brand + Showit Website

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