Wondering how to reach more customers and increase revenue for your company? 

As a growth-focused branding and website design studio, our signature service is designed to help small businesses brands like yours get more dream clients so that you can make more money.

Creating a website is hard. It’s an investment of time, energy, and money. And if you’re like most creative small business owners, you don’t have much time to spend on it in the first place.

A great brand identity design and web design can be the difference between getting new customers or not because potential clients are going to judge your business by how professional your business looks.

You have seconds to capture your customer’s attention.

• Create a custom brand identity style to stand out in your saturated industry

• Build an online reputation with thoughtful graphic design decisions that support your growth

• Increase customer loyalty and revenue with connection and perception strategy with purpose

You need to look like the trustworthy expert they need.

We offer a holistic branding solution to ensure consistency across your online presence and all your marketing materials, from your color palette to your logo to your social media channels.

Where do you even start? You're not a designer, and you don't have to be. With our signature services, we take care of everything so you can work one-on-one with a team of creatives who understands your branding needs deeply in order to produce quality results every time. And really, Ingrid will work directly with you through the designs to ensure you have a personal experience to truly focus on your company on a deeper level. 

Our website design process begins with a one-on-one consultation where we get to know you and what makes your small business unique so you can book more clients.

We partner with you to create a brand identity, brand voice, and website that are perfect for your business showcasing your expertise:

Phase 1
Brand Strategy

The brand strategy phase is the backbone to your success. 

The branding process starts with a strong foundation and ensures that both your visual identity, messaging, and website are tailored for growth.

Phase 2 
Brand Design

We’ll craft your logo design and branding with love, care, and precision from start to finish. From brand colors based on psychology and fonts chosen carefully on behalf of your business needs. We’ll develop a visual identity that is impactful but also reflects who you are as a business.

Phase 3
Showit Website Design

With attention to detail in every pixel, impeccable design direction from start to finish, and a deep understanding of who your target client is, we’ll create a custom website built in the Showit platform with your success in mind.

Our proven design process to give you the best branding and website

The brand experience

“It’s been less than 2 weeks since we launched and I’m already on page 1 of Google. Also, I have gotten tons of great feedback from my clients and other photographers about my site."


Jen Denton

She has a keen sense of style and has done the research. Ingrid takes the time to make sure things are right, ensuring that you fully understand every step of the experience and how to maintain what you have built together going forward. She will take all of the pieces of the design puzzle and paint you the picture. Don’t hesitate. Just do it. 

Invest in yourself. Ingrid knows her stuff and will take the time to work with you to discover your brand, hone your messaging, and create a website and brand portfolio that will showcase the best of who you are and what you do. Love the entire look of the site. The web design is professional, engaging, clean, holds interest, and makes me look like a rock star!

A strategic and completely unique brand will give you an edge over the competition.

For those who are tired of doing it all themselves and limiting their brand’s impact, this was created just for you. 

Your small business deserves to be taken care of, so don’t take the pressure on yourself. You can focus on actually running your business while our team works on your brand & website designs.

Investment: three payments of $2500

Includes 10% off your first Showit year for new users.

Packages + pricing guide

See our detailed package deliverables, process timeline overview, and services financing information.

Gayle Lessmann

“She really listens to what you want, gives excellent feedback, and is overall just a joy to work with”.

“I have to say, this has been better than I imagined! I have booked several shoots since the release of my new website. 

That is a huge win both in income and in word of mouth, as well as a huge confidence boost for me. Also, I just have had numerous - too many to count - people who have seen the site who have truly gone ON and ON about what perfect logo and site they are for me and my personality. This was my entire goal, so I am thrilled with the result and call that the ultimate win!”

We’ll create your brand identity, website design, web copy, and even take care of SEO so that you can focus on running your creative business and serving your clients with confidence.

Our mission at Penguin Designing is simple – help each client create a strong brand and build them a beautiful new web design with all the features they need to grow their small business online using Showit so they can focus on what they do best instead of wasting countless hours trying to figure out a logo, playing web designer, and how everything works!

Our Brand Experience designer process created for businesses and brands like yours, committed to growth, ready to invest in their business, looking to increase their revenue (and profit margins) while creating impact in their community and customers with a thoughtful identity design.

Frequently asked questions

What's the investment?

Each project is custom quoted to ensure it's exactly what you need, but our packages and starting prices are detailed and listed over at our pricing guide. Click here to see it.

How long is the project?

Our signature brand + website project timeline is 8 weeks from the kick off until the end. This ensures enough time for strategy, branding, website design and development and of course, feedback on every stage. 

What website platform will my website use?

We specialize in Showit websites and have a deep understanding of how it works, even from complex setups like membership and e-commerce. You can read more about Showit over in our blog, we have some comparison information between platforms.

Do you do shops or memberships?

Absolutely! Those are our specialty :) You can learn more about having a shop with your Showit site by clicking here, or learn about membership sites over here. Adding a shop or membership during our signature brand + web process will give you the best investment price vs doing them as separate projects.

What do I need for my project?

We do most of the work for you, but we do have more information on client requirements on our pricing and packages page to ensure a great project together. But as a rule of thumb: You need to have your images ready, and for those who don't have their web copy written by us will need to have it ready by the start of our project. You can read about our requirements in our Pricing Guide page. Click here to access.

Can you do just a logo?

Short answer: no. That would be a disservice to you because we root everything we do in strategy. That is our first phase to ensure that all designs and websites we create are aligned with your audience.