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You've built a business worth being proud of.
Your website just hasn't caught up yet.

Here's what I hear (a lot): The website exists. It's fine. Maybe it even looks good. But "fine" is doing the heavy lifting for something that should be your hardest-working business asset.

Maybe you patched it together when the business was smaller (we've all been there). Maybe you hired someone who made it pretty but didn't ask the right questions. Maybe you've been meaning to fix it for two years now and somehow it keeps getting pushed to next quarter.

And meanwhile? You're out here delivering incredible work to clients, building a reputation, getting referrals... and sending people to a website that doesn't come close to reflecting any of that.

That's the gap we're here to close. Not just with a new coat of paint. 

With a brand and website that was built with a strategy behind every single decision, from the first impression down to the thank you page.

What it feels like when it's finally right.

My clients describe it as: "This is everything I dreamed of and honestly more than I thought was possible."

One client put it this way: "You took all the word vomit I dumped on you and turned it into strategic brand gold."

But let me paint the scene: you're looking at your new website proof, scrolling through the new site for the first time. And then you find something you didn't brief me on. A section that answers the exact objection your clients always bring up on discovery calls. A flow that guides visitors somewhere you've been trying to get them to go for years. A detail so specific to how your audience thinks that you stop and say: "Wait. How did you know?"

(I've been told I'm a mind reader. I'm not. I just ask better questions than most - and then I actually use the answers. More than a handful of clients have called it sorcery. But I'd say it's just very good notes.)

That moment happens on almost every project. It's not magic. It's what the strategy phase makes possible when it's done properly. And it's why my clients show up to launch day not just relieved - but truly fully elated to put it out into the world.

When we're done, you're not just launching a new website with a new brand. You're showing up online the way you've always known you should.

Strategy before design. Always.

My Three-Layer Process

Most designers follow the same sequence: brand identity first, then straight into building the website.

And THAT’S where the results fall apart.

Because jumping from "here's your logo and color palette" directly into "here's your homepage design" skips the most important step in the entire process, the one that determines whether your website actually converts or just looks good on a portfolio screenshot.

That step is website strategy. And almost nobody does it (or they stop at brand strategy and call it good enough).

Here's how The Three-Layer Process works instead:

#1

Brand Strategy

We start by going deep - your positioning, your audience, your voice, your differentiators. Not a quick kick-off call. An actual strategic foundation that every single decision gets built on top of.

#2

Brand Identity

Your visual identity - logo suite, color palette, typography, brand guide - designed to communicate your positioning before a visitor reads a single word.

#3

Website Strategy

THIS is the part most designers skip Before anything gets designed, we build the full blueprint. Sitemap. Page-by-page breakdown. Conversion architecture. And this is where we pull in your real customers' language - actual inquiry forms, testimonials, client feedback - and pair it with targeted keyword research so that every page is built around what your ideal clients are actually searching for and saying.

This is also where the copy gets written. Not after the design. Alongside it. So nothing gets squeezed into a layout it wasn't meant to fit.

By the time we open a design file, we have a map. Every section has a job. Every page has a goal. Every word is earning its place.

That's what makes the difference between website design and branding that looks great and a brand and website that actually works.

The All-Inclusive

Everything your brand and digital presence needs, handled completely.

This is custom branding and website design handled end to end. What you're getting: a fully built, conversion-optimized Showit website - plus every strategic layer that makes it actually work.

Brand Strategy
Deep discovery, audience research, voice of customer analysis, messaging framework, positioning strategy, and a full brand strategy document you'll reference long after we're done. This is the foundation everything else is built on. (valued at $2,000)

Brand Identity
Custom logo suite, color palette built on color psychology, font system with hierarchy guidelines, brand guidelines document, and photography direction so every image you use going forward is on-brand. (valued at $5,500)

Website Strategy + Conversion Copywriting
Full site architecture and user flow mapping. Page-by-page breakdown with goals, CTAs, and section structure. Keyword research and mapping for every page. Conversion-focused copy written for every single page on your site - yes, including the thank you page. (valued at $8,500)

Showit Website Design + Development
Custom 6-page Showit website designed and built around your strategy. Home, about, services, portfolio, contact, single service pages, 404, thank you, and more. Mobile-responsive, image-optimized, and ready to be found. (valued at $10,000)

SEO Visibility Blueprint
Keyword research aligned to real buyer intent. Optimized headline hierarchy, meta titles and descriptions that improve click-through, internal linking, alt text, and a content gap analysis so you know exactly what to create next. (valued at $750)

Total value: $26,750+
Your investment starting at just $12,000

Here's what's included:

And if you have a shop? For small shops, consider it included. Because getting you fully set up and revenue-ready is the whole point.

I'm ready - let's talk

The results speak for themselves.

Client Results

conversions increased weeks after launching (yep, doubled)

100%

Google page ranking 4 weeks after launching (and still there since 2020)

#1

Post-launch to fully booked (and 5 years later she continues to be!)

2 weeks

Return on investment

6x

TIQUE — Education platform for travel advisors

TIQUE came in with a strong business and a brand that wasn't keeping up with where they were headed. We rebuilt everything - brand strategy, identity, and website - with their conversion architecture at the center of every decision.

We launched right before Black Friday - their highest-stakes sales event of the year. 52% more in sales than the year before. 6x return on the full project investment.

Not because the new brand was prettier than the old one (although it was). Because every element was built with a specific job to do.

Jen Wagner — Font designer, 200+ product shop

Jen was on Shopify. The platform worked fine. But the conversion structure wasn't doing what her business needed.

We moved her to Showit + WooCommerce with a full strategy-first rebuild. Within days of launching, she doubled her conversion rate. It's continued to grow since.

Same products. Same prices. Different architecture. Completely different results.

Jennifer Denton Photography — Photographer launching a new service

Jen had an established photography business and a new service to launch: brand photography in San Antonio. The project covered full brand identity, brand and website strategy, Showit design and development, SEO, and copy editing - everything needed to introduce a new service line to a competitive local market and make it findable from day one.

Two weeks after launch, the brand photography page ranked on page 1 of Google for "San Antonio brand photographer." It's held that position ever since.

The site itself scored a 98% performance grade on GTmetrix - on a site loaded with images and video. Because a beautiful site that loads slowly isn't a strategy. It's a liability.

"Working with Ingrid was such a great decision. Her work isn't just beautiful, it's strategic too. She uses website and graphic design as a positioning tool and I believe that level of intentional thinking sets her apart. I absolutely love all the branding Ingrid created for me." — Eryn Morgan

"It has served my business so well over the years - my calendar is usually at the maximum with regard to the clients I can take and I think this is due so much to the quality of my website. I'm a single mom and I'm able to support my two children and myself as a self-employed business owner, and this is partly because I have a bitchin website." — Suzanne Walker, MSW, LCSW, LISW

"I am so overjoyed and IN LOVE with my new website I could literally cry!! I am so beyond grateful for Ingrid for bringing my vision to life with this beautiful new website powered by Showit! Thank you Thank you Thank you!!!!" — Felicia Victoria

"The website is gorgeous. You did an outstanding job and I couldn't be happier! I feel professional and ready to launch this brand on solid footing!" — Gretchen J., Founder of Wild Made

9 out of 10 clients approve everything on the first round.

(That's not luck. That's what happens when the strategy work is done properly before anything gets designed.)

The Investment

All-Inclusive Brand + Website: starting at $12,000

Larger scope projects - those with shops, sales pages, funnels, or an expanded page count - are scoped at $15,000 to $20,000. Every project is quoted based on what your business actually needs, not a one-size price tag.

Here's some context on what that number represents:

The brand strategy, brand identity, website strategy, conversion copywriting, SEO visibility blueprint, and custom Showit website - if you sourced each of those separately, you're looking at $26,750+ in combined value. And that's before anyone has been in the room together, making sure every piece is speaking the same language.

One partner. One process. One result that's actually coherent from the first strategy session to launch day.

And if you have a shop?

A fully custom, conversion-optimized WooCommerce shop built on Showit typically starts at $8,000 as a standalone project. For small shops, it's included in the all-inclusive.

Most design studios don't touch e-commerce at all. If your business runs a shop, this is the only all-inclusive engagement that covers your entire digital presence without sending you somewhere else for the hard part.

Payment options: Pay in full and receive $500 off your total investment. Or book your spot with 50% down and split the remainder into two monthly payments.

Timeline: Most projects complete in 10 weeks from kickoff. Rush availability is limited - if timeline is a priority, mention it when you reach out.

One thing worth knowing is I take on a limited number of projects at a time. If you're ready to move, the best next step is getting on a call before the next available spot fills.

I definitely need this

That’s me, Ingrid, your designer, 
& Yui, my Chief Bark Officer.

Hi I’m Ingrid

I've been designing conversion-focused Showit websites since 2018 as an official Showit Design Partner - which means I've seen what works, what doesn't, and exactly where most brand and website projects fall apart before the designer even opens a design file.

Strategy before design isn't just something I say. It's how every project runs, and it's why the results look the way they do.

Street creds also include: speaker, educator, best-belly-rubs giver (according to Yui), and clients describe me as "a mind reader".

I help my clients increase their revenue, confidence, and online presence with strategy-led brands and websites that truly represent them.

We're probably a great fit if...

You've built a business you're genuinely proud of - and your brand and website haven't kept up with you. You've been patching things together, or you're running on something that was fine two years ago but isn't representing where you are now.

You've thought about doing it yourself. Maybe you could. But every time you sit down to figure it out, a client needs something, content needs to go out, and the website stays exactly where it is. (Sound familiar? I hear this constantly.)

You've possibly been burned before. A designer who made things pretty but didn't ask the right questions. A project that cost real money and didn't produce real results. And you're not sure if trying again is worth it - or if anyone actually builds websites that move the business forward, not just look good in a portfolio.

(I hear this more than you'd think. And it's exactly why the strategy layer exists.)

You're ready to hand this over completely. Not micromanage every pixel - actually trust a partner to make smart decisions on your behalf and flag you when a real choice needs to be made. The clients who get the best results are the ones who say: "Here are the keys. I trust you."

You believe in what you're building. The hesitation isn't about whether your business is worth investing in. It's about finding the right person to invest with.

If that's you, we should talk.


this one is crucial

You're looking for the fastest or cheapest option. The all-inclusive is built for people who want it done right, not just done quickly.

You need someone to execute a vision that's already fully locked in with zero room for strategic input. I bring a point of view to every project - if that's not what you're looking for, we might not be the right match.

You're still working out your offer, your audience, or the direction the business is heading. Brand and website strategy works best when the foundation is in place. If you're in that earlier stage, a better starting point might be the Spellbinding Brand Blueprint or a strategy session - and when you're ready for the full project, I'll still be here.

This probably isn't the right fit if...

“I’ve already got new inquiries on my website for people wanting to book me for workshops! There’s so much more clarity when people hop onto my website!”

Whenever I look at the new branding, it feels like a whole new thing. There are little nuances that Ingrid created that I feel like was missing all along. One of my favorite parts of working together, first, it was the 2 hour session that basically had me really getting honest about what I wanted. Then it was getting the first round of the brand design, and it was literally just perfect.

Erin Perkins

step 1

Discovery call

We meet, we talk through your business, your goals, and what you're walking in with. This is where I ask the questions most designers skip - because what I learn here shapes everything that comes after! 30 mins, no pressure. Just a real conversation.

step 2

Make it official

You're in! We sign the contract, you make your first payment, and your spot is locked in.

I'll send everything you need to know about what happens next.

step 3

We get to work

Kickoff call to align on everything, then I'm in it. Brand strategy first, then identity, then website strategy and copy, then design and build. You're invited into my project management system so you can see exactly where we are every week. No "just checking in" emails necessary. You'll always know exactly where we are.

You'll have real input at every stage. You'll also have a strategic partner who'll tell you honestly when something isn't serving your goals, not just say yes to everything.

step 4

Launch

Ten weeks from kickoff to launch.

We review everything together, you approve the final build, and then we pop the proverbial bubbly and put it out into the world.

(Most clients tell me launch day feels surreal - in the best possible way.)

Questions I get asked a lot.

What if I have a shop?
For small to mid-size shops, it's included. If your shop is complex or you're building something large-scale, we'll scope that specifically and I'll be upfront about what that adds to the project.

I've been burned by a designer before. How is this different?
Honestly - the strategy layer is the difference. Most design projects jump straight to visuals. This one starts with a real understanding of your business, your audience, and what your website actually needs to do before anything gets designed. The result is a website that was built with intention, not just built to look good in a screenshot.

Should I hire someone for my branding and website design, or try to DIY it?
If your business is at the point where your digital presence is actively costing you - inquiries that don't convert, clients who find you and aren't sure you're the right fit, opportunities you've missed because the site wasn't ready - then yes. DIY makes sense when you're starting out and testing what works. Hiring a strategic partner makes sense when you're ready to stop leaving money on the table.

How long does the project take?
Ten weeks from kickoff to launch. That includes brand strategy, brand identity, website strategy, copywriting, design, and development. If you need a faster timeline, reach out - rush availability is limited and comes with a 50% rush fee.

Do you offer payment plans?
Yes. Pay in full and receive $500 off your total. Or put 50% down to book your spot and split the rest into two monthly payments.

What platform will my website be on?
Showit. It's what I specialize in and what I believe is the strongest platform for coaches, course creators, and creative service providers who want full design control without needing a developer every time something needs updating.

What do I need to have ready?
Professional photos are the big one - we'll talk through exactly what you need during the strategy phase. Copy is handled as part of the all-inclusive, so you don't need to show up with a Google Doc full of website words. That's my job.

Your brand should be working as hard as you are.

If it's not - let's fix that.

Book a free consultation call and let's talk about what's possible for your business.

Come ready to talk about where you are and where you want to go. I'll come ready to tell you honestly whether this is the right fit - and if it's not, I'll tell you that too.

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