In today’s episode, we’re going to be talking about one of the most important aspects of building a successful business: branding.
I’ll be sharing my own experience both as a creative entrepreneur and as a brand strategist and designer, and of course, drop some practical tips and tricks to help you build a strong brand identity that resonates with your audience.
Tune in to learn about defining your brand identity, refreshing versus rebranding, and the psychology behind shapes and typography in creating an aesthetic. ✨
Listen (and subscribe!) on your favorite podcast platform like Apple Podcasts | Google Podcasts | Spotify | Stitcher
Your branding is what people say about your business when you’re not in the room (quite literally). This is why it’s important to control the message and image you put out there and ensure people perceive the branding you want, rather than forming their own ideas.
In addition to defining a brand’s identity by its visuals, which is what most people think about when they hear the word “branding”, like logos, colors, and photos; messaging should also be a primary pillar.
Defining a brand identity helps a business communicate its vision, mission, and values and attracts like-minded customers, so it goes beyond the visuals *gasp*….
Using your own real words you use as you normally speak, such as referring to readers as “friends” when writing a newsletter or simply having certain expressions can help create a personal connection with your ideal brand’s audience.
In today’s episode I also discussed the importance of analyzing frequently used words, phrases, and language to help define the messaging framework with a little tip on how to extract it from your everyday vocabulary.
This is why rebranding or refreshing a brand can be an important step if you want to “tweak” or update your brand identity to make it more professional or in line with your overall business goals which might be changing or expanding. (Evolving in business is the only constant we have!)
By focusing on creating a rulebook that covers the framework of your brand’s language, including the appropriate use of words and avoiding those that are not true to the brand, you can improve the personal touch of your brand’s messaging by ensuring it remains true to its values and voice.
In a nutshell: shape psychology plays a crucial role in softening or strengthening the brand’s impact on the audience.
For example: rounded corners and circles can make a brand look soft and friendly, while straight lines and sharp edges can give a more professional and rigid impression.
The right fonts, images, and messaging for the brand are also essential in creating a cohesive look and feel.
Creating a cohesive look and message for your brand involves defining a messaging framework that is reflective of your values and vision to attract the ideal clients in both a visual and verbal form.
By putting the right words and visual brand elements, you can improve the personal touch of your brand’s messaging by ensuring it remains true to its values and voice.
Thank you for tuning in to this episode all about branding. This is a foundational piece and I will be sure to go over each part more in-depth but I wanted to make sure you had a clear view on what a strong brand entails so you can apply these principles to your own!
I'm Ingrid, welcome! I'm a branding designer + Showit Design Partner, doggy mamma, and tea drinker.
get to know me »
Ready to turn your website into a powerhouse lead generator even on a saturated market?
My free guide, "5 High Converting Website Tricks", gives you key strategies to create a website that showcases your brand, attracts your ideal clients, and is ready to convert them into paying customers.
Download now for free!