It’s more important now than ever, where consumers are bombarded with an endless stream of advertisements, that we put the power of brand storytelling as our differentiation and emotional engagement key.
(yay for being top of mind, right?).
But also significantly boosts conversion rates.
A study by Headstream found that if people love and connect a brand with their story:
Those are BIG numbers when thinking of conversion rates for our brand and offers!
Narrative transportation theory explains how stories can compel us, leading to a change in our attitudes and intentions toward a brand and how we consume from it.
Want even more nerd facts to convince you? Neuroeconomics research by Paul Zak has shown that stories stimulate the production of oxytocin, a hormone that enhances the sense of empathy and connection, making us more susceptible to the brand’s message.
Because, let’s face it, I love to explain in detail and I want you to see how this marketing tactic plays out in real life. 💜
And yes… mood boards are included to compliment this nerd brain drop because everything’s better with visuals to complete the story.
Imagine a fashion entrepreneur passionate about environmental conservation. She starts a brand centered on sustainability, with a compelling narrative: fashion that respects our planet.
A jewelry designer starts her journey rooted in her heritage, using traditional techniques passed down through generations, blending them with contemporary design.
These could be any of us. Again:
The size of the business doesn’t matter because we can all tap into storytelling marketing.
By tapping into compelling narratives in your brand, you can create deeper connections with your customers, establish a distinct brand identity, and build a loyal community.
Let’s do it over a VIP day!
And if you’re ready to refresh your visuals, check out my custom brand services.
I'm Ingrid, welcome! I'm a branding designer + Showit Design Partner, doggy mamma, and tea drinker.
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I’m a designer with a magic touch for monetizing websites. I’m also a tea-lover, dog momma, Ravenclaw, INFP and 2w3 (for all you personality-test nerds like me).
I’ve also been called a Showit website expert (been with them since 2013), and a sucker for understanding customer journeys, brand psychology, and consumer and sales psychology. My clients have some pretty cool results after working together, things like doubled shop conversions, booked-out services in weeks, and increased monthly revenue, among other cheer-worthy celebrations.
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