Secrets of High-Converting Sales Pages with my Proven RAINBOW Method

Conversion Optimization

I’m about to share my game-changing RAINBOW method that’ll help you shatter industry norms and achieve jaw-dropping conversion rates.

The Cold, Hard Truth

Let’s face it: average sales page conversion rates are pretty dismal.

We’re talking a measly 4% for most pages, 1.5% to 2% for online courses, and 2.5% to 3% for e-commerce shops.

But here’s the thing — you don’t have to settle for average

With the right strategy and design, you can transform your sales pages into your business’s hardworking besties.

Many businesses are unknowingly leaving money on the table by making these top 5 mistakes I see over and over again when working with clients:

1. Failing to clarify their unique value proposition:

If your audience can’t quickly grasp what sets you apart from the competition, they’re less likely to stick around and convert.

2. Neglecting to address objections: 

Every potential customer has doubts and concerns. If you don’t tackle these head-on, you’re missing out on a huuuuge opportunity to build trust and boost conversions.

3. Burying the call-to-action:

If I had a penny for every time I audit copy or a page only to scroll till mid or past half the page to find the first CTA after they introduce the offer… I’d have a LOT of pennies.

Your CTA should be prominent, clear, and compelling. If your audience has to hunt for it, you’re making it far too easy for them to bounce without taking action.

4. Ignoring social proof:

Testimonials, case studies, and other forms of social proof are essential for building credibility and trust. Without them, your audience may hesitate to take the leap.

5. Skimping on design:

A visually unappealing or confusing sales page can be an instant turn-off. 

Honestly, you look for a product or something you want to buy, look for it, find a slow-loading, sketchy-looking site with the most outdated fonts and stock photo images…. 

Will you add your CC info there?! Uhm I think not. 

If your design isn’t on point, you’re sabotaging your conversions before your audience even reads a word.

So take note of those 5 things and use them to build better funnels.

But I also want to give you a behind the scenes to my won success-proven method. I’ve got your back. 

After years of perfecting my approach, I’ve developed a foolproof method for crafting sales pages that convert like hot cookies off the oven. 

I call it the RAINBOW method, and it’s helped my clients (and my own Showit templates) achieve jaw-dropping results.

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I made my own 7-point audit strategy for sales pages

So, what exactly is this magical method? Let’s break it down:

1. Reaction upon landing:

Make a stunning first impression with a visually appealing design and a headline that grabs your audience by the eyeballs.

2. Ameliorating: 

Seamlessly transition from highlighting pain points to offering real, tangible solutions that make your product or service irresistible.

3. Irreplaceable and Unique:

Showcase what sets your offer apart from the rest. Whether it’s a special feature or an innovative approach, make it clear that you’re one-of-a-kind.

4. Naming Your Authority:

Flex your credibility with certifications, accolades, and glowing client testimonials that build trust and boost perceived value.

5. Busting Objections:

Tackle potential objections head-on with a well-crafted FAQ section, rock-solid guarantees, and clear demonstrations of your offer’s effectiveness.

6. Offer Introduction:

Present your offer in a way that’s both compelling and easy to understand. The clearer your presentation, the more likely you are to convert.

7. Window of Opportunity:

Create a sense of urgency or exclusivity with limited-time offers, special editions, or exclusive bonuses that encourage swift action.

Proof is in the pudding

Don’t just take my word for it – the results speak for themselves. 

Take Dolly DeLong, for example. She achieved a whopping 10.32% conversion rate using my Tisane Sales Page Template for Showit in her past bundle. 

(More on that here!)

Optimize Your Sales Funnel with the Tisane Sales Page Showit Template

Looking to streamline your sales funnel and boost conversions on your Showit website? 

The Tisane Sales Page Template is your secret weapon. 

This template is carefully crafted to guide you through the process of creating a high-converting sales page that incorporates the RAINBOW method.

With 7 pages designed to cover your entire sales funnel, the Tisane template takes the guesswork out of optimizing your sales process. 

From the initial landing page to the final thank-you page, each element is strategically placed to maximize conversions and drive results.

Boost Your Conversions with a Professional Audit

Want to take your sales pages to the next level? Book a professional audit with me and receive a comprehensive video analysis of your pages, along with 14 days of ongoing email support. 

I’ll dive deep into your sales funnel, identifying areas for improvement and providing actionable recommendations to boost your conversions.

During the audit, I’ll apply the RAINBOW method to your pages, ensuring that each element is optimized for maximum impact. 

Applying the RAINBOW Method to Your Business 

While the RAINBOW method can work wonders for any page on your site, sales pages tend to see the most dramatic improvements. 

And I’m all in for fast ROI.

So, whether you’re selling a product, course, or service, give this method a try and watch your conversions move up up up!

filed under:

Business, Conversion Optimization, Ecommerce, Web Design


I'm Ingrid, welcome!  I'm a branding designer + Showit Design Partner, doggy mamma, and tea drinker.

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Hi I’m Ingrid

I design strategy-led brands and Showit websites that confidently represent you.

I’m a designer with a magic touch for monetizing websites. I’m also a tea-lover, dog momma, Ravenclaw, INFP and 2w3 (for all you personality-test nerds like me). 

I’ve also been called a Showit website expert (been with them since 2013), and a sucker for understanding customer journeys, brand psychology, and consumer and sales psychology. My clients have some pretty cool results after working together, things like doubled shop conversions, booked-out services in weeks, and increased monthly revenue, among other cheer-worthy celebrations.

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