Welcome back to another episode of The Inspired Brew podcast! Today, I’m excited to talk about one of my favorite topics: website design and optimization. 🤓
As entrepreneurs and business owners, we all know how important it is to make a great first impression on potential clients. And well, your website is kinda that first handshake. So you bet I want to go over how to make it the best if can be!
In this episode, I’m going to share with you some of the key components of a great website in the shape of 9 best practices to help you create a website that stands out and drives conversions. This way you can make some tweaks that will move the needle in a significant way.
This episode is a loaded one! 😅
I’ll talk about understanding your target audience, simplifying navigation, maintaining a consistent brand identity, ensuring mobile responsiveness, using high-quality images and graphics, creating effective call-to-actions, designing user-friendly contact forms, optimizing for SEO, and improving website speed and performance.
I’ll recommend some of my favorite tools to help you with keyword research and avoid keyword stuffing, which can result in penalization by search engines.
So, whether you’re just starting out or looking to improve your existing website, this episode has something for everyone. Thanks for tuning in, and let’s get started!
✨ Links and resources //
*Note: These may contain affiliate links, which means I could earn a commission at no extra cost to you if you decide to purchase after clicking!
One of the key factors in designing a successful website is understanding your target audience.
Your website should speak directly to the needs and desires of your potential customers, that’s a non-negotiable.
You can design a website that speaks directly to them. Your website should use copy and images that resonate with your audience and your own brand, and your products or services should be positioned in a way that solves their pain points and meets their needs.
By understanding your target audience, you can design a website that speaks to them and encourages them to take action.
One of the most important elements of website design is navigation.
A clear navigation menu helps your visitors find what they’re looking for quickly and easily. When designing your navigation, make sure to keep it simple!
Your website is an extension of your brand, so it’s important to maintain consistency in branding throughout your site.
Use the same color palette, fonts, and image style across all pages of your website.
Consistent branding helps to build trust with your audience and reinforces your brand identity.
Start by creating a brand style guide that outlines your brand’s visual elements, such as your logo, color palette, typography, and imagery. (If you need a professional to help you, feel free to reach out!)
Use your brand guidelines as a reference when designing your website to ensure that your brand is represented consistently.
When choosing images and graphics, make sure they align with your brand’s values and message! Don’t just add images at random to fill it up.
Use high-quality images (nothing blurry or super small and pixelated). and if possible avoid using stock photos that look generic or overly staged.
This will help to reinforce your brand identity and create a cohesive look and feel across all of your marketing channels.
As more and more people browse the internet on their phones… because we really are glued to it, having a mobile-responsive website is crucial.
Not only does it provide a better user experience for your visitors, but it also affects your search engine ranking!
Incorporating these design best practices can help you enhance the user experience for your website visitors! And don’t we all want to put our best foot forward?
Don’t be afraid to experiment and continuously improve upon your website design to truly engage with your audience and achieve your business goals. ✨
I'm Ingrid, welcome! I'm a branding designer + Showit Design Partner, doggy mamma, and tea drinker.
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Ready to turn your website into a powerhouse lead generator even on a saturated market?
My free guide, "5 High Converting Website Tricks", gives you key strategies to create a website that showcases your brand, attracts your ideal clients, and is ready to convert them into paying customers.
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I’m a designer with a magic touch for monetizing websites. I’m also a tea-lover, dog momma, Ravenclaw, INFP and 2w3 (for all you personality-test nerds like me).
I’ve also been called a Showit website expert (been with them since 2013), and a sucker for understanding customer journeys, brand psychology, and consumer and sales psychology. My clients have some pretty cool results after working together, things like doubled shop conversions, booked-out services in weeks, and increased monthly revenue, among other cheer-worthy celebrations.
Get to know me