We empower women with our creative brand design strategies so they can make an impact in the world! We create seamless branding and custom websites for each individual client as well as amazing website designs tailored just for them.

The Penguin Designing team

Meet Ingrid

• Personality test nerd: 
I’m an INFP
Enneagram 2w3.

• I have chocolate cake for my birthday (like, every single year). Topped with dinosaur sprinkles, because of course.

• If I could,I would have a huge ranch just to rescue every animal I could. I have 2 pups, so you guessed it, I’m a dog person!

Founder & CEO

+ lead designer

It’s been a crazy journey over the years, but I wouldn’t change any of it. Who knows what life would be like if I hadn’t started my own business? I’ve been designing brands for years. I love what I do and am excited to help you find the perfect brand that will reflect your personality, attract clients who are a good fit with our work ethic, and stand out among competitors in the marketplace!

Are we about to be friends?

• I LOVE tea. With a passion. Specially herbal teas, but there’s this amazing chocolate-peppermint tea that I just can’t have enough of.

• I speak English & Spanish and I’m currently learning Japanese.

• Oh yeah, I have a bit of purple in my hair. What can I tell you, I like to have fun. 💜

Oh and I love Disneyland!

// Brand & Showit Designer


When I’m not managing projects or team members you can find me drinking chai from a local coffee shop, outside hiking with my family, out on the lake on my SUP (stand up paddle board), playing board games or working with power tools for my latest DIY project.


Things that bring me joy:

• My kids
• My commercial grade espresso machine 😂
• Perfectly executed typography
• Singing on stage with my hubby
• Mindlessly strolling the aisles of Target

Project Manager Extraordinaire

Visionary Brand Designer

You deserve a brand that reflects your personality and business in the best way possible. 


If you want to find your zone of genius, and increase your income by niching successfully then listen up! 

Download this 10-page workbook to help you make profitable business moves and find your brand’s niche in the market.