Fill your cup to the brim with these freshly brewed brand, web, and business growth tips for online business owners.

The Penguin Designing Blog

ecommerce

Business Growth

Web Design

Branding

Conversion optimization

Tutorials

Showit

A hand holds a pink landline phone; text reads, “Market research is only half the story. The website audit checklist that actually tells you what’s working.”.

The website audit checklist that beats any market research you’ll ever buy

A sign reads, “Your Footer Isn’t Leftover Space (Here’s Exactly What Belongs There)” with a website link, against a blurred background with books—reminding you that your footer can be prime real estate for website monetization.

Your footer can make you money

A woman works on a laptop in a bright room. Overlaid text reads: "Why Your Funnel Isn't the Problem." Understanding digital product buyer psychology reveals that over half of digital product purchases come from trusted referrals—not ads or discounts.

Digital Product Buyer Psychology: What Makes Someone Click Buy

A stack of papers with the text "Showit vs Shopify: Which actually makes sense if you want to sell online?" printed on the top sheet; "penguindesigning.com" in the corner.

Showit vs Shopify: Which Platform Actually Makes Sense for How You Sell?

A pink and purple floppy disk on a manual cover with "Your website is leaking conversions" printed on the label, highlighting the importance of effective SEO for your website's success.

Your Website Is Leaking Conversions — And It’s Not What You Think

Three vases with red and blue flowers on a table; overlaid text reads "My Customer Journey Mapping Process. Steal it!" with a shadow pattern in the background, highlighting an inspiring approach to the customer journey mapping process.

My Customer Journey Mapping Process

The Emotional Blueprint Your Website Copy Needs to Turn Browsers into Buyers

One Simple Change That Made Walgreens’ Pinterest Ads 55% More Effective

How AI Summaries Are Changing Email Marketing (& How to Leverage Them)

42% of Consumers Will Pay More for a Better Experience — Here’s How to Optimize Yours

0