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A hand holds a pink landline phone; text reads, “Market research is only half the story. The website audit checklist that actually tells you what’s working.”.

The website audit checklist that beats any market research you’ll ever buy

Maybe you have read it somewhere, or you have heard it straight from a lead that the packages feel too restrictive… Maybe it’s a bride trying to find the right photographer, or a founder trying to book a copywriter. And then they book the provider with the cleanest three-tier menu on the page. Not the […]

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A blue chair with a laptop and a black jacket, overlaid text states: “61% of human writing gets flagged as AI.” The scene highlights the growing confusion between assistive AI vs generative AI in modern writing.

Assistive AI vs. generative AI: the difference your clients deserve to know

A sign reads, “Your Footer Isn’t Leftover Space (Here’s Exactly What Belongs There)” with a website link, against a blurred background with books—reminding you that your footer can be prime real estate for website monetization.

Your footer can make you money

Woman with purple hair stands next to a mauve chair in a stylish room; text below discusses how easy it is to hire someone to fix your website, highlighting the benefits of professional website repair and ongoing website maintenance.

What to actually check before you hire someone to fix your website

Black box with white text reads “Protect Your SEO Before You Redesign Your Website” on a table with yellow flowers and a glass of water, emphasizing the importance of safeguarding your SEO during a website redesign.

Protect your SEO before you redesign your website

A woman with long hair and glasses sits on a white chair, with text overlay comparing WooCommerce vs Etsy for building a brand—perfect insight for Showit users aiming to boost their online presence.

WooCommerce vs Etsy for Showit Users

A woman works on a laptop in a bright room. Overlaid text reads: "Why Your Funnel Isn't the Problem." Understanding digital product buyer psychology reveals that over half of digital product purchases come from trusted referrals—not ads or discounts.

Digital Product Buyer Psychology: What Makes Someone Click Buy

Text image with the message: "Your USP Is Working Against You Right Now. Most business owners write USP once and never touch it again—big mistake if you want to attract clients." A partial photo of a woman is in the background.

How to Write a USP That Actually Attracts the Right Clients 

A newspaper page with the bold headline "SHOWIT CAN RANK" and the subheading "Here’s what actually needs fixing for better Showit SEO.

Before You Blame Showit SEO, Read This

A stack of papers with the text "Showit vs Shopify: Which actually makes sense if you want to sell online?" printed on the top sheet; "penguindesigning.com" in the corner.

Showit vs Shopify: Which Platform Actually Makes Sense for How You Sell?

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If you want to find your zone of genius, and increase your income by niching successfully then this is for you! 

Download this workbook to help you make (step-by-step) profitable business moves and find your brand’s specialty in the market. All while being a multi-passionate entrepreneur. Yes, it can be done!

Hi I’m Ingrid

I design strategy-led brands and Showit websites that confidently represent you.

I’m a designer with a magic touch for monetizing websites. I’m also a tea-lover, dog momma, Ravenclaw, INFP and 2w3 (for all you personality-test nerds like me). 

I’ve also been called a Showit website expert (been with them since 2013), and a sucker for understanding customer journeys, brand psychology, and consumer and sales psychology. My clients have some pretty cool results after working together, things like doubled shop conversions, booked-out services in weeks, and increased monthly revenue, among other cheer-worthy celebrations.

Get to know me

Persona vs Journey Mapping: Which is More Important for Businesses?

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Leveraging Brand Archetypes for Business Growth

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The SEO Secrets You NEED for Your Showit Shop with Lauren of Salted Pages

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A podcast for small businesses, crafted with love and nerdy bits for coaches and creatives alike. In each episode, I’ll bring you insights, tips, and tricks to help you grow your business. Whether you're just starting out or you're a seasoned business owner looking to elevate your brand, I've got you covered. So grab your favorite brew, sit back, and let's get inspired!

The Inspired Brew

Tune in right here!

watch on youtube!

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showit shop + Multi-level Membership 

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Our clients lead their industry.

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