As a small business owner, whether you’re starting out or you’re a seasoned pro, you may have a rough idea of what your customer journey looks like, but do you know how to map it out? 👀
Not gonna lie, without a clear understanding of your customer journey, it can be challenging to create offers that meet your customers’ needs and maximize your revenue potential.
This is a KEY foundational part of any business (regardless of your market!)
Better understanding your customer journey helps you create effective offers that cater to your customer’s needs in a timely and effective manner.
In case it wasn’t clear, I stand by this 10000%: A clear customer journey map is essential for businesses as it helps to improve customer engagement, increase revenues, and drive business performance.
By understanding each stage of the customer journey, you can create targeted offers that meet your customers’ needs and keep them coming back for more.
For example, if you know that many of your customers are first-time buyers, you can create an offer that incentivizes them to make their first purchase. On the other hand, if you know that many of your customers are repeat buyers, you can create an offer that rewards their loyalty. 💌
To create offers that resonate with your customers, you need to understand what are they trying to solve, aka, what they need.
By identifying your unique approach to solving their problem, your secret sauce, and your magic sprinkles, such as your skills, expertise, and knowledge, you can create offers that meet your customers in a timely way (which helps you stand out from your competition).
This approach helps you create a unique selling proposition that speaks directly to your ideal customers.
For example, if you are a coach, you may have a particular coaching style or technique that sets you apart from others in your field. Alternatively, if you are a creative small business owner, you may have a unique perspective on design or a particular artistic style that sets your work apart.
This approach helps you to stand out from your competition and create a unique selling proposition that speaks directly to your ideal customers.
This helps you to create offers that are more effective and generate better results for your business.
📣 Identifying gaps in your current offers is crucial for business growth.
An offer tracker can identify these gaps and helps you create new and better offers that cater to your customers’ needs.
This approach ensures that you are always staying ahead of the competition and meeting your customers’ evolving needs.
When you identify gaps in your current offers, it’s an opportunity to think bigger and create new and innovative offers that push the boundaries of your industry. #AheadOfTheCompetition, no same ol’ offers!
By taking a creative and very timely approach to your offers (show what they need to see at the right time!), you can capture your customers’ attention and keep them engaged with your brand.
My own not-so-secret tool: Offer Synergy is a course designed to help multi-passionate entrepreneurs build their customer journey map.
The course is broken down into actionable and bingeable video chunks, making it easy to understand the customer journey, create targeted offers, and monitor your success. Additionally, you will receive a copy of the Offer Tracker Google Sheet, which you can use to get started quickly.
Offer Synergy provides you with the guidance and support you need to create a customer journey map that aligns with your business goals and values.
Gain the knowledge and skills you need to understand the customer journey, create targeted offers, and monitor your success. Also! You will receive a copy of my very own personal Offer Tracker Google Sheet, which will help you get started quickly and ensure that your offers are always up-to-date and meet your customers’ needs. 💜
Creating effective offers that cater to your customers’ needs is essential for business success.
By understanding your customer journey, identifying gaps in your current offers, and targeting new ones that resonate with your customers, you can improve customer engagement, increase revenues, and drive business performance.
To help you get started, consider joining Offer Synergy and take the first step towards creating an effective customer journey map for your business. 🎉
I'm Ingrid, welcome! I'm a branding designer + Showit Design Partner, doggy mamma, and tea drinker.
get to know me »
Ready to turn your website into a powerhouse lead generator even on a saturated market?
My free guide, "5 High Converting Website Tricks", gives you key strategies to create a website that showcases your brand, attracts your ideal clients, and is ready to convert them into paying customers.
Download now for free!
I’m a designer with a magic touch for monetizing websites. I’m also a tea-lover, dog momma, Ravenclaw, INFP and 2w3 (for all you personality-test nerds like me).
I’ve also been called a Showit website expert (been with them since 2013), and a sucker for understanding customer journeys, brand psychology, and consumer and sales psychology. My clients have some pretty cool results after working together, things like doubled shop conversions, booked-out services in weeks, and increased monthly revenue, among other cheer-worthy celebrations.
Get to know me