see the brand experience

Need a money-making website with a refreshed brand built to increase your revenue and impact? We got you.

Custom Brand and Showit Website Design

We partner with you to create a scroll-stopping visual brand identity, brand voice, and website that are perfect for your business showcasing your expertise.

You found your experts in |

Look at you, making moves 👏🏼

You found your experts in

We offer a holistic branding solution to ensure consistency across your online presence and all your marketing materials, from your color palette to your logo to your social media channels. All rooted in strategy.

Does your current brand reflect the level of expertise you bring to the table?


You're not a designer, and you don't have to be. You can work one-on-one with a team of creatives who understands your branding needs deeply in order to produce quality results every time. And really, Ingrid will work directly with you through the designs to ensure you have a personal experience to truly focus on your company on a deeper level. 

Our website design process begins with a one-on-one consultation where we get to know you and what makes your small business unique so you can grow into your goals.

Phase 1:

The brand strategy phase is the backbone to your success. 

Uncovering the flavors of your unique brand to truly speak to your audience while perfectly pairing them to your growth goals. This is how we future-proof your investment.

Phase 2:
Brand Design

Design rooted in strategy comes together. Your designs are infused with your unique brand strategy to be irresistible. From brand colors based on psychology and fonts carefully chosen, we’ll develop a visual identity that is impactful and helps you position your business in the market,

Phase 3:
Showit Website Design

With attention to detail in every pixel, and a deep understanding of who your target client is, we’ll create a custom website built in the Showit platform. Cheers for a cuppa full of goodness. Strategic goodness. We’ll go over our signature launch and content marketing insights to put your brand forward.

Our proven design process to give you the best branding and website.

The brand experience ✨

book a free consultation

“It’s been less than 2 weeks since we launched and I’m already on page 1 of Google. Also, I have gotten tons of great feedback from my clients and other photographers about my site."

Jen Denton

She has a keen sense of style and has done the research. Ingrid takes the time to make sure things are right, ensuring that you fully understand every step of the experience and how to maintain what you have built together going forward. She will take all of the pieces of the design puzzle and paint you the picture. Don’t hesitate. Just do it. 

Invest in yourself. Ingrid knows her stuff and will take the time to work with you to discover your brand, hone your messaging, and create a website and brand portfolio that will showcase the best of who you are and what you do. Love the entire look of the site. The web design is professional, engaging, clean, holds interest, and makes me look like a rock star!

In her experience...

Some of the Amazing humans We’ve Worked with

Your new strategic and completely unique brand will give you an edge over the competition.

For those who are tired of doing it all themselves and limiting their brand’s impact, this was created just for you. 

You can focus on actually running your business while our team works on your brand & website designs.

Investment starts at $7500

Includes your first Showit month free for new users.

yes! Let's do this!

Packages + pricing guide

See our detailed package deliverables, process timeline overview, and services financing information.

Gayle Lessmann

“She really listens to what you want, gives excellent feedback, and is overall just a joy to work with”.

“I have to say, this has been better than I imagined! I have booked several shoots since the release of my new website. 

That is a huge win both in income and in word of mouth, as well as a huge confidence boost for me. Also, I just have had numerous - too many to count - people who have seen the site who have truly gone ON and ON about what perfect logo and site they are for me and my personality. This was my entire goal, so I am thrilled with the result and call that the ultimate win!”

We’ll create your brand identity, website design, web copy, and even take care of SEO so that you can focus on running your creative business and serving your clients with confidence.

Our mission at Penguin Designing is simple – help each client create a strong brand and build them a beautiful new web design with all the features they need to grow their small business online using Showit so they can focus on what they do best instead of wasting countless hours trying to figure out a logo, playing web designer, and how everything works!

Our Brand Experience designer process created for businesses and brands like yours, committed to growth, ready to invest in their business, looking to increase their revenue (and profit margins) while creating impact in their community and customers with a thoughtful identity design.

Frequently asked questions

What's the investment?

Each project is custom quoted to ensure it's exactly what you need, but our  starting price of $7500 is fully detailed and listed over at our pricing guide. Click here to learn more.

How long is the project?

Our signature brand + website project timeline is 7 weeks from the kick off until the end. This ensures enough time for strategy, branding, website design and development and of course, feedback on every stage. 

What website platform will my website use?

We specialize in Showit websites and have a deep understanding of how it works, even from complex setups like membership and e-commerce. You can read more about Showit over in our blog, we have some comparison information between platforms.

Do you do shops or membership?

Absolutely! Those are our specialty :) You can learn more about having a shop with your Showit site by clicking here, or learn about membership sites over here. Adding a shop or membership during our signature brand + web process will give you the best investment price vs doing them as separate projects.

What do I need for my project?

We do most of the work for you, but we do have more information on client requirements on our pricing and packages page to ensure a great project together. But as a rule of thumb: You need to have your images ready, and for those who don't have their web copy written by us will need to have it ready by the start of our project. You can read about our requirements in our Pricing Guide page. Click here to access.

Can you do just a logo?

Short answer: no. That would be a disservice to you because we root everything we do in strategy. That is our first phase to ensure that all designs and websites we create are aligned with your audience.

⟶ Connect, send me a message!

⟶ Read the blog

⟶ About our studio 

⟶ The portfolio

⟶ See the services

⟶ Home


grab it!