SEO is the acronym for Search Engine Optimization. This means improving your website’s ranking in search engines like Google, Bing, and Yahoo! by making sure it follows certain guidelines that search engine crawlers look for when indexing websites.
SEO can also be used to improve the user experience on your site through techniques such as adding relevant keywords to articles and pages. If you are looking to rank higher in search engines or generate more traffic from organic searches, this guide will help you set up Showit so that your website ranks better organically!
Inside Showit, your page name will turn into the page URL so be careful with what you call it.
URLs are a minor ranking factor for search engines when determining the relevancy of a page or resource to a particular query, but it can potentially be used as a factor. So it can help, but don’t take it as a major SEO factor 🙂
This is one of the most important things you can carefully do to improve your SEO in Showit. Your website is built with tags that are designated according to the Design Settings in your website: Title, Headers, Subheaders, Paragraph.
H1 – This the title of the page
H2 – This is a header os subsection on a page
H3 – This is a subheader and it’s a section within the H2
P – This is for your body copy
Nav – This is for your links (like your menu)
Div – This is for purely decorative accents, no real content value
This of H Tags as writing a book, your H1 is your title of the actual book, then the H2 are the chapters, the H3 are sub sections in that chapter, your P is the rest of the content in the book (the actual words that take the story).
Takes some time and practice to set up your tags in this way, but once you do, the layout of your site will be much more attractive for both readers and search engine crawlers alike.
You can find your Showit SEO page setting on the right-hand side panel, there you can fill out the Page Title, Page meta description, and set an SEO sharable photo.
Title tags are displayed on search engine results pages (SERPs) as the clickable headlines for a given result and are important for users to understand what is inside the page, SEO, and sharing on social to give context.
The title tag of a web page is meant to be an accurate and concise description of a page’s content. These are best kept around 55 characters, so not too long and not too short. Avoid unnecessary titles that are just a list of keywords or too many variations of the same word that can actually get you into trouble with search engines.
Primary Keyword – Secondary Keyword | Brand Name
So you go from uber specific, to less specific, and end with your brand/website name.
And this is true for both Showit pages and blog posts! For blog posts and custom blog pages, you can assign those with the Yoast plugin that comes in every Sholwit account.
It’s a best practice to always rename your canvasses (aka the sections inside each page in Showit), and give them short and concise names. Just be descriptive: Header, Bio, Info, CTA, etc…
Now, inside of the actual canvasses you want to make sure you are ordering correctly. When you add an element, it will be added as a top layer and so on, but we usually build from top to bottom, so you end up with canvasses and layers going backward, and really you want to just drag and arrange them to match the order of things in the screen.
Header? At the top, inside the header the background image? At the bottom with the text layer on top.
For contact forms this also allows you to make it accessible since it means that the correct order layer allows users using your site with a keyboard to be able to move around the page, move between input fields on a contact form, etc. Accessibility is important, don’t forget that.
This is going beyond SEO, this is for user experience and accessibility. To please search engines and users with a fast loading site you need to optimize your images. Showit will always optimize them when you upload but really you can help and do more while keeping quality.
I follow their guidelines and export images at 3500px on the long side. I run them through JPEGmini and set the export to those dimensions. Then I run the exported files on ShortPixel in the Glossy setting and bam! Perfectly optimized images that have a small file size but kept all the crisp quality for full-screen viewing 🙂 If you want to try ShortPixel (which is free by the way) you can use this link and receive 100 images per month from the free plan + 100 one-time credits, because you got invited.
This should be unique for every image on your site, and it doesn’t need to be stuffed with keywords, it is just the file name, so yes you can name it somewhat related to the image but remember it must be unique, so even just adding “02” “03”, etc.
This is a simple one most people miss. You need to add an Alt description for every single image on your site for 2 reasons: Search engines are READING your site, so an image with no Alt description? Can’t be read. And the most important reason: being accessible. To stay ADA compliant, and to be a good human you need to make your website accessible.
In the Alt description, you should enter a simple succinct description of what is in the image.
Literally. Imagine you are describing it to a blind friend, that’s how you should type your Alt description.
If you happen to be able to incorporate keywords in a natural conversational way, go for it. Otherwise? Don’t do it. This is not a keyword stuffing place.
Finally a little tip for those who have multiple services and want to create separate areas on their website, which is a good thing for user experience:
I can’t stress this enough but good content is what will drive your SEO further. When you can conversationally add keywords you want to rank for while providing value for your users, then you will be creating a balanced website that will please the SEO god and your users will actually have the best experience while you deliver value and convert them from passive readers to hot leads.
You will have a better user experience with real content that people want because they are looking for it!
And to give you a look into Yoast for optimizing your blog post and custom blog pages you simply scroll to the bottom of the page and you will find the Yoast section. Here you can add your Page Title, Meta description, and even see how it would be displayed on searches! On the right side don’t forget to add your Featured image 🙂 This also can appear on search results.
You want to make sure you are optimizing your content and putting it out there in the right way. So take some time today and find what works for your workflow when working on your site so you can have the best out there.
Ultimately, my number one tip?
Focus on Quality Content 🙂 Align your message to your brand and audience. That will help you rank even faster because you are providing value that your people are already wanting!
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