How to Grow Sales with a Simple Quiz

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Business

If you own an e-commerce shop, you know that the first step to having customers buy from you instead of your competitors is to build trust with them and position yourself as an expert in your field. And there’s one simple way to do just that—with a quiz! Quizzes are one of the most engaging forms of content on your website, as they invite your site visitors to interact in order to minimize their shopping cart abandonment rates and increase sales.

One of the best ways to achieve this goal is to provide quizzes on your website that help customers better understand their preferences and interests so that they can buy more products with confidence later on down the line.

Why Quizzes?

A well-designed quiz that appears on your website at just the right time can provide your customers with valuable insights that help them better understand their preferences and interests. This information, in turn, helps them feel more confident about buying products from you and visiting your site again in general.

Here’s why quizzes are so effective:

They help you build trust, identify customer problems and needs, and provide valuable information that empowers your customers to make better buying decisions.

Put simply, quizzes help your customers buy more products from you.

One common way of using quizzes on your website is by placing them on landing pages or in emails after a purchase has been made.

Crafting the Right Question for Better Conversions

When it comes to selling products, quizzes are a great way to determine what exactly customers want (hello market research!). However, you can’t just stick any old question on your website and expect people to respond well 😅.

In fact, research shows that there are three things you should look for when crafting your quiz: relevance, personalization, and brevity.

Relevance:

Relevance is key when it comes to crafting an effective online quiz, my friend! Think about how you are guiding the customer. To have the best relevant question you must reverse engineer your desired goal. Do you want them to buy product A? Well, what features can someone choose as an answer that would point to it? — write those down!

Personalization:

Online quizzes are more popular than ever, which means you’re probably not alone in creating them. Make sure your quiz stands out by taking personalization one step further—give people your brand’s unique personality and voice by making your questions conversational.

Brevity:

Time is money, and brevity is your key point to conversions with a quiz. That’s why it’s important not to stuff too much into one question; many people will decide not to take it at all if they see there are too many questions involved. After all, quizzes take time!

Sale Oriented Results

Bringing back the goals for the quiz and the reverse engineering we talked about, the results are your sales promotion moment! The results from the quiz will guide the sale so make sure you’re showcasing the products and a quick way to get them.

The questions guided your user, they completed the quiz, which already makes them feel in control and more ready for the sale, so all that’s left is for you to guide them to the product that fits their needs the best (which is why the relevance in questions is so important!)

This can be accomplished by adding simple links and buttons, such as get more info or shop now. If you want to highlight just a few products that meet your customer’s requirements, you could even add them right into your quiz results instead of creating another page, but a separate landing page is what I recommend to give you an extra layer of website tracking metrics! You know, multitasking at its best 😉.

Whatever you decide, make sure your goal is kept in mind!

Adding Quizzes in Showit

The easy part is adding your quiz to your Showit site with an embed code. The “difficult” part is coming up with that perfect question to ask your customers, but it’s worth it.

You can build your quiz in Showit (no third-party needed) and use the handy canvas views to get that super simple flow. Here’s a canvas template ready to use with a video guiding you on how to accomplish this.

Or you can use something like Interact to create quizzes that have conditional logic, multiple answers depending on the choices, weighted results, etc. If this sounds more like the quiz you want to add to your site, here’s a link to a post I created to show you how to use Interact. And once you have ready to add to your site, you simply add the embed code using the Embed Code widget inside Showit (I use Javascript, they give you different options!).

In conclusion

While quizzes have proven to be a valuable tool for growing sales, don’t forget that there are plenty of other ways to strategically increase your shop’s revenue. Improving your site, using strong SEO practices, and sending personalized follow-up emails to interested customers can all boost your bottom line. It might be a good idea to focus on one strategy at a time; once you see results, try adding another tactic.

Have you added a quiz to your site to generate more sales on your Showit website? Try it and let me know how it goes! I like to track results for at least 90 days per strategy to have real data to work with, so I bet you’ll have great success with it.

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Business, Showit, Web Design

@penguindesigning

I'm Ingrid, welcome!  I'm a branding designer + Showit Design Partner, doggy mamma, and tea drinker.

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