So many DMS, emails, voice messages asking the same questions. You have answered them over and over, and yet they keep coming.
That one thing you are known in your industry for, that one amazing process you have, that’s what others keep asking about. Some might be a bit shameless and ask without even having a relationship with you (hey some people are really brave behind a DM), some will actually ask nicely and wait until they feel like they can “pick your brain”.
My friend, every time you answer those questions I hope you’ve been compiling a hefty FAQ document or something because you have just the right material for a course.
What I just described is one of the common ways to know you, in fact, are ready to launch your course:
You have something to teach that everyone has been asking about and it is way more than just a “simple” reply to their message.
That’s an educational course where the outcome is for them to learn something new. And that just granted you the badge of expert turned educator, wear it with pride!
Now, do know that there are also other types of courses where the outcome is not just education, but an actual transformation.
If you answered yes to those questions, congratulations you are ready to move from 1:1 only and launch a signature course. (Seriously, high five my friend! 🎉 Not every course has to be this huge complex thing.)
There are many ways to determine if a course is your next natural step, but these are the most obvious telltales and I bet if you’re reading this, you’re feeling it in your gut and need a way to validate it. Consider it very validated.
Now it’s time to organize your course into a user friendly structure, pick a delivery method, a platform for your students, and plan a launch! Some will have courses a natural addition to their value ladder, some will open a new sub-brand or have signature offers highlighted separate from their main services.
Again, so many options, don’t be overwhelmed and listen to your gut. This is something I covered on this blog post over here. But the most important thing is to pair the content delivery with your best learning style and the content requirements.
I'm Ingrid, welcome! I'm a branding designer + Showit Design Partner, doggy mamma, and tea drinker.
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