3 Steps to Stand Out in a Crowded Market: Capture Your Audience and Connect with your Ideal Client


There are so many different businesses, products, and brands out there vying for attention that it can feel like an uphill battle to find your niche. But don’t worry! In this blog post, I’m going to give you three steps that will help you connect with your ideal client and capture their attention from the moment they visit your website or social media page.

Trying to look like the rest of your competition probably feels safe (because it seems to be working for them, right?).

If you create a brand that all looks the same to your potential clients, they could easily overlook you.

For a business to grow and attract clients it must show others what makes them different. Ha, easier said than done, I know, I know.

But don’t worry! In this blog post, I’m going to give you three steps that will help. Let’s get started: Step one is…

Step One – Create a Brand Identity and stick with it (for real)

Your brand identity should be something unique about your business or product line so people can easily identify it in the sea of similar businesses (online or in person, applies the same way).

It is easy to get bogged down in the hustle and bustle of marketing on social media and online in general and just want to jump on to the next shiny thing, but you must focus first on who you are as an individual, the soul behind the brand.

Step Two – Look at your current clients and take note of who keeps coming back for more.

The next step is to think about the type of people you have served and those who share similar interests, then look at your current clients (or potential ones) take note of which group they fall into or if there are any overlaps in these groups that could be a good fit for working with you. This helps you discover where to spend your marketing time and efforts to truly “be right there” with them. Seriously, be where they are and you are already a step ahead!

What do you stand for, and what specific outcome do you provide to your clients? Have you considered the idea of branding your online presence with a signature method or framework? For real, this is actually our Step 3…

Step Three – Have a signature offer!

This is the last step in our three-step process to stand out from a crowded market. The signature offer should be something that you are known for and have seen success with, so it’s worth investing time into perfecting this one thing! It can also help your clients know what they’re getting when working together – which will make them feel safe, trust your process, and respect your prices and policies.

filed under:

Branding, Business


I'm Ingrid, welcome!  I'm a branding designer + Showit Design Partner, doggy mamma, and tea drinker.

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Hi I’m Ingrid

I design strategy-led brands and Showit websites that confidently represent you.

I’m a designer with a magic touch for monetizing websites. I’m also a tea-lover, dog momma, Ravenclaw, INFP and 2w3 (for all you personality-test nerds like me). 

I’ve also been called a Showit website expert (been with them since 2013), and a sucker for understanding customer journeys, brand psychology, and consumer and sales psychology. My clients have some pretty cool results after working together, things like doubled shop conversions, booked-out services in weeks, and increased monthly revenue, among other cheer-worthy celebrations.

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