Full-service brand and website design studio helping founders grow profitably.
2 spots open for August 2026
With strategy at the core (not just a pretty face), to support your business's long-term growth.
You're juggling a million things, and updating your website feels like just another task on your endless to-do list. When looking at your current site, I bet you wish it would work as hard as you do
You’re looking for a digital home that welcomes your ideal clients and captivates them, building the trust factor you need for conversions to bloom.
You want to shift from tech frustrations to celebrating each new cha-ching in your notifications, turning every click into a connection.
If so, welcome to Penguin Designing, let's get you a better online home.
Let's get you a website ready to Captivate and Convert with Every Page.
The results speak for themselves.
Client Results
conversions increased weeks after launching (yep, doubled)
100%
Google page ranking 4 weeks after launching (and still there since 2020)
#1
Post-launch to fully booked (and 5+ years later she continues to be!)
2 weeks
Return on investment
6x
Your business has leveled up, shouldn't your brand follow suit?
For Founders, Educators, Coaches, Creatives, and more.
A website that not only reflects your growth but propels it forward, making you the obvious choice in your industry.
Get an optimized shop built for conversions
Get an optimized shop built for conversions
That’s me, Ingrid, your designer,
& Yui, my Chief Bark Officer.
What can we do for you?
Get an optimized shop built for conversions
All-Inclusive Branding and Website Design
Completely done-for-you custom Showit shop strategy and design service. Everything you need to finally add a shop to your website!
Full-service branding and website design built around one goal: a digital presence that pre-sells, pre-qualifies, and grows with you. Strategy-first. Done completely for you.
Featured Case Studies
Jen Wagner Co
Shopify to showit with Woocommerce shop Migration
TIQUE
Custom Brand + Showit Website + Shop
Blanc Salváge
Brand Strategy + showit Shop Design + Copywriting
Revitalized Health & Wellness Counseling
Custom Brand + Website
Wordfetti + Wordshop
showit Website + shop Design & Development
Editorial Stock Images
showit shop + Multi-level Membership
Amy Posner
Brand Strategy + Custom Brand + Showit Website
Our clients lead their industry.
Hi I’m Ingrid
I know I’m not the only one frustrated with one-size-fits-all solutions that just don't cut it. I wanted something more, something personal. I wanted the process of creating a brand and website to finally feel like a true reflection of my clients' passion and vision.
So I made it happen.
By focusing on individuality and connection, I craft designs that truly represent who you are and what you stand for. It's about making your digital space a mirror of your unique story and ambition.
Since 2018
I design strategy-led brands and websites that confidently help you grow.
“I’m blown away! Like seriously, almost in tears because I feel like someone actually listened to me and translated that to my brand.
I am thrilled with everything - the new brand, the new website design! You were very efficient and I loved the direction you chose for my brand design right from the beginning.”
Shannon Bright
If you love good typography, this website is a must-see
Featured CLIENT:
Jen Wagner Co.
“Ingrid
at Penguin Designing
is a magician”
“She built the entire e-commerce side of the site and did the most gorgeous job. Working with her was a total breeze — this new site would quite literally not exist without her incredible expertise, time, and skill”
- Jen Wagner
Work done:
Shop customer conversion strategy, design and development in Showit with Woocommerce.
Results:
Doubled her conversion rate with the same products, 5-star rated shopping experience by her customers.
Stop trying to
figure it out
on your own
Say “no more” to
Wasting time DIYing your website (and brand *gasp*). No more frustrating hours trying to get it to look and work right.
Guessing if this or that design looks good. You are not a short-live fad, your business shouldn’t look like one.
Wishing you understood what tech to use to finally get your next idea rolling. Increased revenue is waiting.
Looking “meh” (and feeling disappointed with your current website). Let your brand communicate your level of experience clearly and effectively.
Persona vs Journey Mapping: Which is More Important for Businesses?
005
Leveraging Brand Archetypes for Business Growth
007
The SEO Secrets You NEED for Your Showit Shop with Lauren of Salted Pages
010
A podcast for small businesses, crafted with love and nerdy bits for coaches and creatives alike. In each episode, I’ll bring you insights, tips, and tricks to help you grow your business. Whether you're just starting out or you're a seasoned business owner looking to elevate your brand, I've got you covered. So grab your favorite brew, sit back, and let's get inspired!
The Inspired Brew
Tune in right here!
Education + resources
Articles, videos, podcast... the whole shebang!
The Blog — Free education on different entrepreneurial topics for well-rounded growth when you’re DYI-ing it.
The Inspired Brew Podcast — It's like having me in your pocket with fresh insights to help you elevate your brand!
