Remarkable BRANDS &
Money-Making WEBSITES
for COACHES and CREATIVES
Unlock your dream website — see the services
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Sip on success with a website that’s as refreshing as your favorite tea blend.
I help coaches and creative female founders (like you and me) glow up with the best online experience with a new Showit website, new shop, or membership, so you can stop the endless Google searches and focus on what really moves the needle.
Purposeful design for brands who refuse to settle for generic. Let’s sprinkle some magic with intentional strategy, user experience, and money-making Showit websites guided by your unique customer journey.
That’s me, Ingrid, your designer,
& Yui, my Chief Bark Officer.
What can we do for you?
"You gave me 110% the whole way!! You're amazing! You worked so hard to create something beautiful for me & I trust you 100% with my brand."
I feel like you know it better than I do now!! You are so attentive to my wants/needs/thoughts! I felt scattered brained, but you were there to listen and then find a GORGEOUS solution to anything I wanted to display."
Katy Ackerman
“Since having Ingrid revamp our shop, not only do we love the look and feel of it, but our shop has seen a 17% increase in sales! Making it our highest year yet!”
Her professionalism made us trust her, her personality made us feel connected to her, and her knowledge and vision is what made our shop come to life in the way we always dreamed it would!”
Katelyn James
"Within a month and a half of launching I made over $10,000. Literally everyone was wowed by my website and loved the organic clean fresh feel of it."
I honestly was scared to launch a shop. I should have booked her sooner. I love my website and product photography. Just hire her. Her work speaks for itself.
Candace Nicoleau
"I was hesitating about making the investment worth it but I’ve basically already made my money back and I’ve been open less than month."
People have commented on the beauty of the site, its simplicity, how easy it is to use and check out. I feel confident that I can add things to the shop without ruining it haha I feel better about looking professional to my followers who want to support me and just wanted an easier way to do that. I can’t thank you enough!
Camille Robinson
I’m a designer with a magic touch for monetizing websites. I’m also a tea-lover, dog momma, Ravenclaw, INFP and 2w3 (for all you personality-test nerds like me).
I’ve also been called a Showit website expert (been with them since 2013), and a sucker for understanding customer journeys, brand psychology, and consumer and sales psychology. My clients have some pretty cool results after working together, things like doubled shop conversions, booked-out services in weeks, and increased monthly revenue, among other cheer-worthy celebrations.
Get to know me
“I’m blown away! Like seriously, almost in tears because I feel like someone actually listened to me and translated that to my brand.
I am thrilled with everything - the new brand, the new website design! You were very efficient and I loved the direction you chose for my brand design right from the beginning.”
Shannon Bright
Fun fact
9/10 clients approve everything on the first round! ✨
If you love good typography, this website is a must-see
“Ingrid
at Penguin Designing
is a magician”
“She built the entire e-commerce side of the site and did the most gorgeous job. Working with her was a total breeze — this new site would quite literally not exist without her incredible expertise, time, and skill”
- Jen Wagner
Shop customer conversion strategy, design and development in Showit with Woocommerce.
Doubled her conversion rate with the same products, 5-star rated shopping experience by her customers.
See her quick project feature
My free guide, “5 High Converting Website Tricks,” gives you key strategies to create a website that showcases your brand, attracts your ideal clients, and converts them into paying customers.
To pair up with your evening cuppa
Say “no more” to
see the services
UNLEASH your BRAND'S
potential WITH A WEBSITE
THAT'S BREWED to perfection
*cheers to that!*
Yes, let’s have a chat
Articles, videos, podcast... the whole shebang!
Core foundations to stand out in a saturated market
001
Defining Your Brand Identity: Communicating Your Vision and Values
002
9 Website Design Best Practices for Small Businesses in the Creative Industry
003
A podcast for small businesses, crafted with love and nerdy bits for coaches and creatives alike. In each episode, I’ll bring you insights, tips, and tricks to help you grow your business. Whether you're just starting out or you're a seasoned business owner looking to elevate your brand, I've got you covered. So grab your favorite brew, sit back, and let's get inspired!
The Inspired Brew
Tune in right here!