I know you probably got those stock photos because you liked how the feel and vibe were screaming at ya’. Well, that’s cool and all but one thing I highly suggest is ALWAYS to take your brand into consideration. This is all about branding stock photos to fit your brand’s vibe.
Because they carry your message! And you want that message to be consistent, right? Branding is all about how you are making your viewers feel. Seriously. I know the images are pretty and you can use them as is, but the idea here is to make sure you are making stock photos work for your brand.
There are many gorgeous stock photo sites around, like Haute Stock for very fem + detailed images or the gorgeous TwigyPosts for minimalist + relaxed images, and of course, our sister company Atelier21 Co. is our preferred source for lived-in images. See how even the pro stock photo professionals have such different vibes?
💜 Refer to your color palette. If you find stock photos that feel very “you” and to top if off have your brand colors in it? Score!
💜 Go back to your ideal client profile. Who are you speaking to? The romantic bride? The bold and trendy high schooler? The refined boss lady? That will tell you what type of photos to incorporate!
💜 Are they high resolution? If you go with some of the ladies I mentioned above, they will surely be high res, no doubt! But in general, look for the good stuff so you can make the most out of each image. (I’ll tell you more on that in a sec).
Well, then you do some Photoshop magic! I’m kidding. Sorta. Just open up your image, or better yet a social media ready kit to create the exact post size you will be using it for (Facebook, Instagram, Pinterest, etc) Now:
Easy peasy, right? Lemme show ya’.
You can totally do that and that is even easier! This is where making sure that it is a high resolution file comes into play. You can position your image inside your canvas and showcase different parts of the image! It’s like having multiple images from a “set” but in reality, you are stretching that single image.
See? There are just A LOT of different ways you can do it! 🙌
I'm Ingrid, welcome! I'm a branding designer + Showit Design Partner, doggy mamma, and tea drinker.
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I’m a designer with a magic touch for monetizing websites. I’m also a tea-lover, dog momma, Ravenclaw, INFP and 2w3 (for all you personality-test nerds like me).
I’ve also been called a Showit website expert (been with them since 2013), and a sucker for understanding customer journeys, brand psychology, and consumer and sales psychology. My clients have some pretty cool results after working together, things like doubled shop conversions, booked-out services in weeks, and increased monthly revenue, among other cheer-worthy celebrations.
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