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Branding and Showit website design for Kira Jeffrey photography

Branding, Portfolio, Showit, Web Design

The goal for Kira Jeffrey Photography project:

Kira was looking to grow her business to its full potential, and a refreshed brand and website with strategic changed to bring a gentle vibe with an expert brand positioning to match her work.

The brand

A beautiful hand-lettered logo with a whimsical hand-drawn hummingbird icon, which holds a deep meaning for Kira (you can read about it on her about page over on her site!).

Her new brand identity creates a gentle, elegant, and heart-warming vibe that Kira Jeffrey Photography is well known for.

It helps give a glimpse into what to expect when working with Kira Jeffrey Photography. The design elements intentionally and thoughtfully work together to create a welcoming look + feel.

Key words:

Experienced — Beautiful — Welcoming

We created a suite of branded collateral for her client experience, from gift certificates, a client experience magazine, business cards, to postcards and a hard portfolio cover for her pricing guide.

The website

Showit website home page design for newborn photographer designed by Penguin Designing

In Kira’s words

Before working together, how were you feeling, what was going on that made you reach out?

I felt like my website was just a page and had nothing special going for me. I wanted to find someone to help me boost my SEO.

What hesitations did you have about working with me?

Investment. I wasn’t sure if it was the right time to make such a business investment with all that was changing in my personal life (my new baby, and more).

What ultimately made you decide to hire me?

I came to realize this was the perfect time to jump and find out if I will sink or swim LOL but I wanted to go all in and see if this business of mine could really support me and my family. So I decided to invest!

Let’s celebrate the wins! What results have you achieved since we worked together?

Definitely have had many compliments about my gorgeous site! And I know my SEO is better.

What was your favorite part about working together?

How personal it was. I just loved how every time I had a questions you would answers with a in-depth video with detailed explanation. As a visual person, that was so helpful and made me feel connected even though we were so far away! 🙂


And knowing that I can always reach out when I need help or have a questions. That is HUGE to just have a good “go-to” person for help like this stuff so I’m not just on my own and have to search for new help anytime a problem arrises.

What would you say to someone who is considering hiring me for a project like yours?

Do it. Invest in yourself. If you want to see your fullest potential this is it!

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I'm Ingrid, welcome!  I'm a branding designer + Showit Design Partner, doggy mamma, and tea drinker.

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P.S. Found value in this post? You can always drop a little something in the treat jar — this goes toward treats for my pup (yes, Yui loves it) and fueling more great content! 💜

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Hi I’m Ingrid

I design strategy-led brands and Showit websites that confidently represent you.

I’m a designer with a magic touch for monetizing websites. I’m also a tea-lover, dog momma, Ravenclaw, INFP and 2w3 (for all you personality-test nerds like me). 

I’ve also been called a Showit website expert (been with them since 2013), and a sucker for understanding customer journeys, brand psychology, and consumer and sales psychology. My clients have some pretty cool results after working together, things like doubled shop conversions, booked-out services in weeks, and increased monthly revenue, among other cheer-worthy celebrations.

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