Is It Time to Turn Your Expertise Into a Course? (Spoiler: Probably Yes!)

Business

Your DMs are flooded. Your email is bursting. Your voice messages are piling up.

And they all ask the same questions about that *one thing* you’re known for in your industry.

(You know exactly what I’m talking about… that process or system that just comes naturally to you? Yeah, that one! 😉)

Some people slide into your DMs without even saying hi (oh the courage of strangers on the internet!), while others politely wait to “pick your brain” over coffee. 

Either way, here’s the truth: if you’re constantly answering the same questions, you’re sitting on course gold! 

Let’s break this down…

Signs You’re Ready to Create a Course

1️⃣ The “Everyone Keeps Asking” Test

If you find yourself copy-pasting the same answers or typing up lengthy responses about your expertise, that’s your first green light! 

You’ve got valuable knowledge that people are literally asking to learn.

2️⃣ The “More Than a Quick Answer” Test

When your responses turn into mini-essays because there’s so much more to explain… congratulations! You’ve just discovered your course topic.

Types of Courses You Could Create

There are two main paths you can take:

🎓 Educational Courses

These are all about teaching specific skills or knowledge. 

Think “How to master [your expertise]” or “The complete guide to [your process].” 

This is perfect when people want to learn your methods.

✨ Transformation Courses

These go beyond just teaching – they’re about creating real change. 

Your students don’t just learn; they become something new or achieve a specific outcome.

The Reality Check (Answer These Questions)

1. Do you have a proven process that consistently gets results?

2. Can you break down your expertise into clear, actionable steps?

If you’re nodding along, congratulations! 🎉 

You’re ready to expand beyond 1:1 services and create a signature course. (And no, it doesn’t have to be some massive, complex program!)



Next Steps: Making It Happen

Ready to turn that knowledge into a proper course? 

Here’s what to focus on:

1. Structure Your Content

Break down your expertise into digestible modules that flow logically from one to the next.

2. Choose Your Delivery Method

Consider your teaching style and what works best for your content:

  • Video lessons
  • Written modules
  • Live workshops
  • A mix of methods

3. Pick Your Platform

Think about what makes sense for:

  • Your tech comfort level
  • Your students’ needs
  • Your content type
  • Your price point

4. Plan Your Launch

Consider how this fits into your:

  • Current offerings
  • Brand strategy
  • Value ladder
  • Business goals

There’s no one-size-fits-all approach. The best course format is the one that works for both you AND your students. 

Want more guidance on picking the perfect platform and structuring your course? I’ve got you covered in my upcoming posts! 

Or if you’re ready to make this happen now, let’s chat about how I can help you bring your course vision to life. 💜

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@penguindesigning

I'm Ingrid, welcome!  I'm a branding designer + Showit Design Partner, doggy mamma, and tea drinker.

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Hi I’m Ingrid

I design strategy-led brands and Showit websites that confidently represent you.

I’m a designer with a magic touch for monetizing websites. I’m also a tea-lover, dog momma, Ravenclaw, INFP and 2w3 (for all you personality-test nerds like me). 

I’ve also been called a Showit website expert (been with them since 2013), and a sucker for understanding customer journeys, brand psychology, and consumer and sales psychology. My clients have some pretty cool results after working together, things like doubled shop conversions, booked-out services in weeks, and increased monthly revenue, among other cheer-worthy celebrations.

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