Sales page design for course creators, educators, experts, and coaches

Get your sales page done right

You know your offer better than anyone, and you have a business to run! Let me take the sales page off your plate: the strategy, the design, and the build, with the copy too if you need it.

Something is leaking, but you can’t see WHERE

If traffic is showing up, people are clicking through from your emails and your posts, and hardly anyone is saying yes… something is leaking.

“I just don’t get it. I’m getting traffic, but hardly any inquiries!”

A client said that to me before we worked together.

It’s so hard to fix because you can’t read your own page like a stranger. You wrote it, or you approved every word, so your brain fills in everything the page forgot to say. A first-time visitor gets none of that.

So the leak hides. It might be a headline that sounds like every other program in your space. An offer buried three scrolls down. A button that asks for a big yes before the page has earned a small one. Every one of them costs you a sale from traffic you already worked for!

Maybe your page has been live a while and the business has outgrown it. Maybe there’s no page yet, and you know this offer needs a real one. Either way, your offer needs a page that gets people to say yes!

A client message: you rock so hard, the form works, two inquiries since you launched, one mentioned the site

Is this the right fit?

Tap every line that sounds like you.

No. 01Fit checklist

This was created for you if…

Selling this offer for the first time? Welcome! You don’t need a track record with this exact offer.

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Two or more?

Then this was created for you

This is probably not for you if…

  • You want to build the page yourself. That’s what my Tisane Sales Page Template is for: a fellow creative, Dolly, customized it on her own, and her page converts at 10.32%, with a 21.46% cart conversion on that same page.
  • You want the page built just as sketched, no questions asked. I ask plenty, and anything slowing sales goes on the chopping block.

How it works

Five easy steps from start to finish!

Once we start, the typical timeline is two weeks.

1

We have a little chat.

You tell me about your offer, who it’s for, and what you want the page to do.

2

I audit what you have (only if there’s a page to audit).

What’s working stays. What’s slowing sales goes.

3

I build the strategy.

You see it before anything gets designed.

4

Your page gets designed and built.

The words are locked before the design starts, and on the full service I write them too.

5

It’s done!

Your page is live and ready to sell.

Two ways to work together

The audit is included in both, if you already have a page.

Strategy + Copy + Design + Build

$3,000

You bring the offer. You get a finished page back.

  • The strategy
  • The copy for the whole page (included only with this service)
  • The design
  • The build
Get it all done

Strategy + Design + Build

$1,500

You bring the copy.

  • The strategy
  • The design
  • The build

Want the copy written too? That’s the full service.

I’ll bring the copy

The only numbers that COUNT

21.99%

The Travel Business Intensive sales page I designed and wrote for TIQUE (that’s Jennifer and Robin) converted at 21.99%!

12 minutes

Nikki’s sales calls used to average 30 to 40 minutes. After her sales page redesign, they got as short as 12 minutes to close, with leads arriving pre-sold and nothing else in her marketing changed!

A new lead who had seen Nikki’s page told me on our first call:

“I really love the format that you did for Nikki, not, like, a bunch of, like, AI, blah, blah, blah. It’s just, you know, like, really simple.”

23.67%

A tripwire page converting under 1% jumped to 23.67%! That took one refresh: a clearer hook in the header, a note up top that the freebie was delivered, and the checkout embedded right on the page. Only 169 people saw it, 40 ordered, and 10 of them added the order bump.

Ingrid smiling at the camera in a lavender sweater, one hand at her glasses, in front of a green hedge

Why work with me?

A sales page that sells needs the strategy, the words, and the design to agree with each other. When they come from three different places, someone ends up translating between them, and it’s often you (the client).

Here they start in the same place: I’m a conversion rate optimization designer who is also trained as a copywriter, so I can spot what’s slowing your page, then fix it in the words and in the design. Your messaging locks in before I design a thing, and you see your words already inside the design, never on a wireframe.

I’ve been at this since 2009 and I’ve been an Official Showit Design Partner since 2018. I teach this to other designers and entrepreneurs, and I sell my own courses and templates, so I know what a page has to carry to get a yes.

I come in as your partner, and put my brain at your service. I ask the questions, I tell you what I’d cut, and you see my thinking before anything gets built. I plan around Pre-During-Post, my way of looking at the whole journey: what your reader brings with them before they arrive, what the page has to do while they’re there, and what happens after they say yes.

A client comment: this strat doc is hella impressiveA client comment: I wish I filmed myself watching that video because I am literally freaking out, this is like dreams come trueA client comment: great research and really great work articulating it all, you would almost think you were a copywriter

Questions, answered

Is this a template with my words dropped in? And do you use AI?

Your page is designed around your offer and your reader, starting with the strategy we settle on together. If you’d rather start from a ready-made layout and build it yourself, that’s what my Tisane Sales Page Template is for.

As for AI: I use it to assist, never to generate. It helps with grammar, structure checks, and brainstorming, but the first touch and the last touch are always human, and my contracts spell out which tasks it does.

Will it sound like me?

I ask A LOT of questions, and you can just dump it all out: your offer, your story, the way you actually talk about it. I organize it into the page. On the full service I write it, and you see your words already inside the design. If you bring the copy, I design around what you wrote and flag anything in the flow that could sell harder.

I’ve been burned by a designer before. What’s different here?

You see the strategy before anything gets designed. You’ll hear from me every Monday and Friday (plus all proof days) while we’re working! And we have up to 3 rounds of revisions so everything is exactly as you need it.

Do I need an audit first?

If you already have a page, the audit is part of the process and it’s included in both services: I look at what’s working and what’s slowing sales before I build anything. No page yet? We go straight to strategy!

I’ve never sold this offer before. Is that okay?

Yes! What counts is the business behind it: real people who buy from you and an offer you’re ready to sell. We build the page for where the offer is today!

What if my page lives on a platform you don’t build in?

Book a call and tell me where it lives. If it’s a platform I don’t build in, I’ll say so, and we’ll talk about a custom quote because most times we can make it happen.

Ready to get it DONE?

Book below, pick the way of working together that fits, and I’ll take it from there.

Not ready for the whole thing? Start with a CRO Audit.

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