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$150.00

Muse Atelier Semi-Custom Brand Identity

For coaches & creatives who want a designer-curated brand without the designer price tag


A strategically curated brand foundation—a logo pack, a plug-and-play aesthetic (zero guessing or time wasted). The Muse Atelier Semi-Custom Brand was created for business owners who want their brand to feel considered, cohesive, and confident—but aren’t in a season to invest in full custom brand strategy. This is the middle ground. Designed by an actual brand strategist. Built with visual hierarchy, psychology, and real-world application in mind. And customizable enough to make it feel unmistakably yours.

Multiple Logo Options
Carefully designed logo variations you can customize directly in Canva—so you’re not stuck forcing one logo to work everywhere.

Curated Color Palette Sets
Multiple pre-built palettes designed for different vibes (think: soft editorial, bold modern, warm neutral)—all rooted in brand psychology, not trends.

Typography System (with Hierarchy)
Primary, secondary, and supporting fonts—plus clear guidance on how and where to use them so your brand stays cohesive across platforms. Canva & Free Google fonts.

Canva-Editable Files
Everything is set up for easy customization—no Adobe, no design degree, no tech spiral.

Strategic Structure
This isn’t “pick what looks cute.” Every element was chosen to reduce decision fatigue and help your brand feel intentional from day one.

Coaches and creatives launching or refining their brand on a budget

Service providers who want a polished, professional look without the custom design investment

Solopreneurs ready to level up from DIY branding but not ready for a full rebrand

New business owners who need a strategic foundation to grow from

Anyone who’s tired of Canva brand templates that feel generic and cookie-cutter

This is your bridge between “I threw something together in Canva” and “I hired a brand designer.” It’s intentional, elevated, and actually strategic.

  • Designer-Curated, Not Cookie-Cutter: Every element was designed to work together cohesively. No more frankensteining random templates and hoping they match.
  • Flexible Without the Overwhelm: Multiple options let you customize to your vibe, but everything is pre-designed so you’re not starting from zero.
  • Strategic Foundation: This isn’t just pretty—it’s built with brand strategy in mind. The hierarchy makes sense. The palettes are conversion-focused. The logos are versatile.
  • Canva-Powered Customization: Edit everything directly in Canva. No design software required, no technical overwhelm.
  • Grow-With-You Branding: Start here, customize as you evolve. This gives you a polished foundation that can scale with your business.
  • Instant Credibility Boost: Show up looking like you invested in professional branding (because you kind of did—just smarter).

License options available:

  • Personal — for you: This license allows you to use the product for your own personal brad/business work only. You cannot use this brand kit for client projects or resell/redistribute any of the assets.

Your brand deserves to feel you: polished, intentional, and magnetic. But hiring a brand designer? That’s a 4-figure (minimum) investment you might not be ready for yet.

Enter: the Muse Atelier Semi-Custom Brand Kit.

This isn’t your typical “pick a logo and pray it works” template situation.

This is a curated collection of designer-quality brand assets that you can actually customize to fit your vibe, your vision, and your business—without starting from scratch or spending thousands.


Think of it as having a brand designer in your back pocket, minus the price tag and the long weeks timeline.

What makes this different? Every element was designed with intention, by an actual brand designer.

The logo options work together. The color palettes are strategically built for different moods (because maybe you’re feeling bold one day and editorial the next). The typography hierarchy actually makes sense.

And everything is housed in Canva templates so you can make it yours in minutes, not months.

This is for the business owner who knows their brand matters but isn’t ready to drop $3K+ on custom branding. Consider this your elevated starting point—curated by an actual brand designer who gets it.

The Muse Atelier Semi-Custom Brand Kit is displayed on a marble table, featuring a pink tote bag, tablet, and card. Fashion sketches, fabric swatches, and clothing are visible in the background.

Do I need design experience?

Nope. Everything is built in Canva templates with step-by-step guidance. If you can click and type, you can customize this.

Can I use this for client work?

The Personal license is for your own brand only. If you’re a designer wanting to use this with clients, reach out—we can chat about commercial licensing options.

What if I want to hire you for custom branding later?

Love that for you! This brand kit is the perfect starting point, and when you’re ready to level up to fully custom, we can absolutely build on this foundation.

Ready to turn your website into a powerhouse lead generator even on a saturated market? 

My free guide, "5 High Converting Website Tricks", gives you key strategies to create a website that showcases your brand, attracts your ideal clients, and is ready to convert them into paying customers. 

Download now for free!

Hi I’m Ingrid

I design strategy-led brands and Showit websites that confidently represent you.

I’m a designer with a magic touch for monetizing websites. I’m also a tea-lover, dog momma, Ravenclaw, INFP and 2w3 (for all you personality-test nerds like me). 

I’ve also been called a Showit website expert (been with them since 2013), and a sucker for understanding customer journeys, brand psychology, and consumer and sales psychology. My clients have some pretty cool results after working together, things like doubled shop conversions, booked-out services in weeks, and increased monthly revenue, among other cheer-worthy celebrations.

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