Kira was looking to grow her business to its full potential, and a refreshed brand and website with strategic changed to bring a gentle vibe with an expert brand positioning to match her work.
A beautiful hand-lettered logo with a whimsical hand-drawn hummingbird icon, which holds a deep meaning for Kira (you can read about it on her about page over on her site!).
Her new brand identity creates a gentle, elegant, and heart-warming vibe that Kira Jeffrey Photography is well known for.
It helps give a glimpse into what to expect when working with Kira Jeffrey Photography. The design elements intentionally and thoughtfully work together to create a welcoming look + feel.
Key words:
Experienced ā Beautiful ā Welcoming
We created a suite of branded collateral for her client experience, from gift certificates, a client experience magazine, business cards, to postcards and a hard portfolio cover for her pricing guide.
Before working together, how were you feeling, what was going on that made you reach out?
I felt like my website was just a page and had nothing special going for me. I wanted to find someone to help me boost my SEO.
What hesitations did you have about working with me?
Investment. I wasn’t sure if it was the right time to make such a business investment with all that was changing in my personal life (my new baby, and more).
What ultimately made you decide to hire me?
I came to realize this was the perfect time to jump and find out if I will sink or swim LOL but I wanted to go all in and see if this business of mine could really support me and my family. So I decided to invest!
Let’s celebrate the wins! What results have you achieved since we worked together?
Definitely have had many compliments about my gorgeous site! And I know my SEO is better.
What was your favorite part about working together?
How personal it was. I just loved how every time I had a questions you would answers with a in-depth video with detailed explanation. As a visual person, that was so helpful and made me feel connected even though we were so far away! š
And knowing that I can always reach out when I need help or have a questions. That is HUGE to just have a good “go-to” person for help like this stuff so I’m not just on my own and have to search for new help anytime a problem arrises.
What would you say to someone who is considering hiring me for a project like yours?
Do it. Invest in yourself. If you want to see your fullest potential this is it!
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@penguindesigning
I'm Ingrid, welcome! I'm a branding designer + Showit Design Partner, doggy mamma, and tea drinker.
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Iām a designer with a magic touch for monetizing websites. Iām also a tea-lover, dog momma, Ravenclaw, INFP and 2w3 (for all you personality-test nerds like me).
Iāve also been called a Showit website expert (been with them since 2013), and a sucker for understanding customer journeys, brand psychology, and consumer and sales psychology. My clients have some pretty cool results after working together, things like doubled shop conversions, booked-out services in weeks, and increased monthly revenue, among other cheer-worthy celebrations.
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