For founders, coaches, course creators and shop owners | Any platform

A Conversion Rate Optimization Audit for the page that should be selling

Your page gets the visits. The bookings and the sales aren’t keeping up. I go through it the way your buyer does, run it against my RAINBOW method, and hand you a plan of what to change, in what order, and why. (And yes, any platform! This one doesn’t need Showit.)

Yes, audit my page!

$497 USD a page, in your inbox in about a week.

The visits are there. The yes isn’t.

If you’re reading this, chances are you’re a founder with a page that carries a lot of weight: the sales page for your course, the services page that books your calls, the shop that’s about to have its busiest weeks of the year. And if the numbers on it don’t match the work you put into getting people there, this is for you.

Maybe people visit and don’t book.

Maybe they read halfway and leave right before the offer.

Or maybe the page looks finished, everyone tells you it’s lovely… and it still isn’t selling.

I audit my own pages every quarter, and my clients’ too, so I see this one a LOT: it’s almost never one big broken thing. It’s a headline that promises one thing while the layout pushes another. An offer that shows up too late. A question nobody answered. A button nobody presses. Small leaks, and they add up fast once real traffic hits the page!

Introducing the CRO Audit

One page, gone through line by line with my CRO brain fully switched on, so you can stop guessing (and stop paying for a whole redesign when the fix is usually smaller and more specific than you’d expect!).

I run your page through my RAINBOW method, the conversion framework I developed and use on every sales page, service page and shop I touch. Then I add competitor research, a layout review and copy-level recommendations. I’m a strategist and a copywriter as much as a designer, so the audit goes deeper than button colors and white space. If the message or the angle is what’s costing you the sale, that’s what I’ll tell you!

What I’m looking at, stage by stage

RAINBOW is seven stages, in the order your buyer meets them:

Reaction upon landing.

Does the first screen tell the right person she’s in the right place, in seconds?

Ameliorating.

Does the page walk her from the problem she came in with to the thing you sell?

Irreplaceable value.

Is it clear why your offer, and not the other options she’s comparing?

Naming your authority.

Does the page prove you can deliver, or only say so?

Bust objections and fears.

Are her "but what if…" questions answered before she has to email you?

Offer introduction.

Does the offer show up at the right moment, clearly, with what’s included?

Window of opportunity.

Is there a real reason to say yes now, and an obvious next step?

How it works

About a week, start to finish.

You book, send me the page, and tell me what it’s for (booking calls, selling the course, filling the cart).

Days 1 to 3, the deep dive. I go through your page the way your buyer would, run it through all seven RAINBOW stages, research how others in your space present the same kind of offer, and review the layout and the copy line by line.

Day 4, the recording. I record your audit on Loom and walk through the page section by section, so you see what I’m pointing at instead of reading about it.

Day 5, in your inbox. The recording plus your action plan: what to change, in what order, and why each change matters for the sale.

What you walk away with

A recorded Loom walkthrough of your page, to rewatch while you make the changes
An action plan in priority order, biggest leaks first, so even a short week gets the most important fix done
Copy-level recommendations written for your page (specific, never vague "make this pop" notes!)
Competitor research on how others in your space present the same kind of offer
A plan you can do yourself, hand to your team, or build out with me

The investment

Priced per page, so you can start with the one that matters most! Want the whole site looked at? That’s the Full Website Audit, $2,000 USD. Running a shop? The Shop Audit is the one for you, $497 USD.

Find my leaks!

CRO Audit

$497 USD

a page

This audit is DEFINITELY for you if…

You have a live page that gets visitors, and it isn’t turning enough of them into buyers or bookings
You want an expert’s eyes on it before you spend money on a redesign
Your next launch or sales season is coming and you want the page tightened while there’s still time for it to matter
You’d rather know what to fix, and in what order, than keep tweaking at random
You’re happy to make the changes yourself or with your team, or you’d like me to build them out with you

It’s NOT MADE for you if…

Your page doesn’t exist yet. That’s a build, and the Sell-Ready Sales Page is the one you want.
You want an instant AI-generated report. Mine is me, with your page and your goals in front of me, and that takes a few days.
You want the whole page rewritten. The audit maps the changes; the rewriting itself is its own project.

What happens when the fixes go in

These come from pages I refreshed and rebuilt, copy and design together:

23.67%

conversion on a tripwire landing page after a refresh

About 21%

conversion on a $397 offer, roughly 3x the market benchmark

As short as 12 minutes

to close a sales call, down from a 30 to 40 minute average after a sales page redesign. Leads arrived already sold, and nothing else in the marketing changed.

Questions you might be weighing

What is a conversion rate optimization audit?

A conversion rate optimization (CRO) audit is a close look at one page to find what’s stopping visitors from buying, booking or signing up, and what to change first. Mine runs on my RAINBOW method plus competitor research, a layout review and copy-level recommendations, recorded on Loom with an action plan in priority order.

Do I need to be on Showit?

Nope! My Showit Design Partner title covers what I build in Showit. Conversion work isn’t tied to a platform, so wherever your page lives, the audit works.

How long does it take?

About a week: three days of research, the recording on day four, and it’s in your inbox on day five.

Will you make the changes for me?

The audit maps them. If you’d like me to make them, tell me once you’ve seen the plan and I’ll put together what that looks like.

Can’t I just run my page through AI?

You can, and it’ll most likely bring up some solid general points! What it can’t do is sit with your goals. It doesn’t know which page already brings you referrals, who your buyer is, or what you’re selling next.

Is this the same as the Conversion Tune-Up?

The CRO Audit is one of the three ways into the Conversion Tune-Up, next to the Full Website Audit and the Shop Audit. You book all three through the same link.

Let’s find what’s costing you the sale

Book your audit, send me the page, and in about a week you’ll know what to fix first!