myself

I’m going to make
you so proud
xo

As much of a sweet-tooth as I am, I don’t believe in cookie-cutter designs, strategies, or anything really (just for baking).

Hi new friend, I'm Ingrid.

My design journey didn’t start with websites, it started in live broadcast TV. At just 18, was designing on-air graphics for international networks, where visuals had literal seconds to make an impact.

No second chances. No fluff. Just fast, intentional communication that had to connect. That world taught me how to stand up for myself and work hard for my goals.

And of course I also learned how to blend story, structure, and psychology in every single design decision.

And while I’ve traded control rooms for color palettes and client Zoom calls, that high-stakes clarity? Still baked into everything I do.

Now, I help coaches, creatives, and small business owners like you build money-making Showit websites that feel aligned, look incredible, and actually convert. The kind of websites that aren’t just “nice to have”... they’re working behind the scenes to drive sales, simplify the customer journey, and help you show up as the expert you are.

Because let’s not even talk about the decision fatigue of trying to DIY another launch page that “kinda works.”

Here, we design digital homes with strategy at the core: from the first impression to the final click. I’m not here to give you a cookie-cutter template. I’m here to help you create a brand experience so cohesive, your dream clients feel like you made it just for them.

So if you’re ready to move from “trying to figure it out” to finally feeling proud every time you share your link? You’re in the right place.

Since 2018

If this was A 90’s zine quiz…

are we about to
become friends??

A)      Tea (chai, matcha, London fog, herbal blends…)

B)      Coffee (sweet and creamy)

C)      Other: 

Caffeinated drink of choice

Both! But tea is my go-to

We love them all but you gravitated to… 

Favorite Spice Girl

Sporty spice & Baby spice

A)      Like a Hallmark special

B)      Full of blood and jump scares

C)      Fantasy driven with mythical worlds

Movie night marathon is looking…

(Can watch scary stuff but early in the day!!)

A)      Have all the romantic affairs

B)      Include historical dramas

C)      Are full of autobiographies 

Books that take over your shelves

A)      Cats! Toe beans for days.

B)      Dogs! Can’t get over the puppy eyes.

C)      Furry? Give me scales and hisses

Your furry companion love falls to

Love all animals but I’m definitely a dog person.

Imagine sipping on success with a website that’s as refreshing as your favorite tea (or coffee, no judgment here)  while increasing your revenue and standing out in your market.

I think we should chat over a cuppa

I get it, really.

As a one-woman show, I understand the importance of having a custom brand and web design that reflects your unique business and personality.

That’s why I take a completely unique approach for each of my clients, creating your perfect blend of brand flavors to ensure your website not only looks great but also converts visitors into paying customers.

My process is designed to be strategy-led, meaning I don’t just create a pretty website, I create money-making websites that deliver results.

I’ll work closely with you to understand your target audience, brand message, and business goals, then use my expertise to craft a website that speaks directly to your ideal customer and convinces them to take action.

I’ll help you create a website that’s not only visually stunning but also helps you grow your revenue opening the doors to increasing your prices, launching a shop, or creating a membership to monetize your knowledge.

As your partner in success, I’m here to help you do just that.

Let’s create a website that’s as unique and awesome as your business. Schedule a consultation and let’s chat.

I’ll start the kettle.

Yes, let’s chat

Education + resources

For small business success

Articles, videos, podcast... the whole shebang!

The Blog — Free education on different entrepreneurial topics for well-rounded growth when you’re DYI-ing it.

Mentoring — Ever wanted to have an expert explain Showit, shop building, or even consult on your new membership? This is it.

The Courses — Follow along step by step (videos are my love language). It’s like I’m there with you, but at your pace.

See them all

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