You’ve grown. Your business has changed shape more than once. But your brand? It’s still running on the version of you from two or three years ago.
Maybe a Pinterest board and a couple of old Canva templates got you this far. Maybe you inherited a logo from a friend, or threw something together the week before launch because you needed something. Whatever got you here, it wasn’t built for where you’re headed now.
So now you’re re-explaining your own business in every DM, every discovery call, every caption. You second-guess your color palette. You rewrite your bio for the fifth time. You know something’s off, you just can’t always tell if it’s the message, the visuals, or both.
I’ve watched this exact pattern play out with dozens of founders. Capable, accomplished, doing amazing work, and still describing themselves like a beginner.
Usually, it’s a strategy problem wearing a design costume.
Imagine if you could…
- ✦Look at your own brand and actually see yourself in it, instead of feeling like you borrowed someone else’s identity
- ✦Make a design call, color, font, photo, whatever, without falling into a three-hour Pinterest hole
- ✦Write copy fast, because you already know your voice and exactly who you’re talking to
- ✦Stop attracting the people who were never going to be the right fit anyway
- ✦Actually feel proud to send someone to your website, instead of hoping they don’t look too closely
Spellbinding Brand Blueprint
The self-paced course for business owners who are ready to build a brand that actually reflects how far they’ve come.
You’ll get honest about what your brand really stands for, nail down how it sounds and how it shows up, and start making visual choices that are strategic, not just pretty. If your own positioning has felt shaky, THIS is where that turns into real clarity.
And if part of you has been thinking you need to hire someone else to figure this out for you? You can do this yourself. I built the exact process to make sure of it.
$297 · one payment · lifetime access, when it reopens
Save My Spot!No calls to book. No waiting on anyone’s calendar, just an email when the doors open.
“Thanks so much! I learned so much from this and I feel confident with my messaging now that I’m growing.”
— Danielle
Four modules, one clear path
Brand Core
Get honest about your vision, your values, and what you actually want to be known for. No fluff, no jargon.
Outcome: You’ll walk away knowing exactly what your brand stands for, so every decision after this one has something solid to stand on.
Messaging & Personality
Nail down how your brand sounds, what you say, and how you show up, consistently, and still sounding like you.
Outcome: You’ll write copy faster, because you’re not guessing at your voice anymore. You know it.
Visual Identity Alignment
Go from color psychology to real emotional resonance, so your visual choices are strategic, not just “pretty.”
Outcome: You’ll make design decisions with confidence, instead of spiraling through forty tabs of inspo photos.
Brand in Action
Take everything you’ve built and put it to work across your platforms and marketing, so your brand feels cohesive everywhere someone finds you.
Outcome: Your website, your captions, your emails, all of it finally sounds like the same person wrote it. Because they did. You.
Bonus content
- ✦The full Spellbinding Brand Blueprint Workbook: the done-by-you version of this whole process, so you’re filling it in as you go instead of just watching and nodding along.
- ✦Alignment checks for every phase, so you’re never staring at a blank page wondering where to start.
Workbook + alignment checks, included from day one.
Flash forward to…
A brand that finally reflects how far your business has actually come, not the version you had two rebrands ago
No more rewriting your bio for the fifth time because nothing ever feels quite right
Never again wondering if your website is costing you clients behind your back
No more color-palette spirals at 11pm the night before a launch
Real confidence every time you hit publish, because you know it sounds like you
My people know my message, I didn’t have trouble with that, but it’s the visual representation, like fonts and colors, I wasn’t sure how to connect the dots. You made it so simple!
— Sarah
Identifying my brand’s personality and the overlap with my clients has helped me so much to refine my way of communicating.
— Amy
Oh hey, I’m Ingrid
I built this because I kept watching the same story play out with my 1:1 clients: capable, accomplished, already doing great work, and still stuck describing their own business like a beginner.
Most of the time, the brand had just fallen behind the business. Nothing more dramatic than that.
This is the exact process I use inside my custom client projects, the same one behind my All-Inclusive Brand and Website Design work and the Brand Strategy Experience, broken into four phases you can work through on your own time.
I’ve built brands for founders who went from “I don’t even know if this is a design problem or a strategy problem” to a brand that sounds so specifically like them, people stop mid-scroll to ask who did their branding (No, I’m not just bragging. This is a true story!)
This is that process, handed straight to you, so you don’t have to hire me to get it. (Though if you ever do want the full custom version, this counts toward it! More on that below.)
This is a complete solution to brand confusion
You don’t need five more Pinterest boards, a copywriting course, and a separate one on visual branding. This one walks you through the whole thing: core, messaging, visuals, and how to actually use it. Nothing stitched together from six different creators who’ve never once talked to each other.
And now’s the perfect time to finally launch the website, send the pitch, or post the reel, without flinching every time your brand shows up somewhere new.
Everything you need is in here
- +Four self-paced video modules (Brand Core, Messaging & Personality, Visual Identity Alignment, and Brand in Action)
- +The full Spellbinding Brand Blueprint Workbook, with guided prompts and alignment checks built in
- +Lifetime access, so you can move at your own pace and come back to it as your brand grows
Currently
Closed for updates
I’m making it even better behind the scenes. Pop your email below and you’ll be the first to know when it reopens, still $297, one payment, lifetime access.
Still not sure if this is right for you? Let’s talk it out.
This is perfect for you if…
- ✓You’re a business owner trying to build a brand that actually feels like you
- ✓You’ve outgrown your current look or message, but you’re not totally sure what’s missing
- ✓You’re about to revamp your website or your offers and you want a solid foundation before you start
- ✓You want something in between “vibes on Pinterest” and a $5K brand strategist
- ✓You’ve built real experience in your business, and now you’re ready for your brand to catch up to it
This might not be right for you if…
- ✕You’re hoping for a done-for-you brand with zero effort on your end (that’s what my custom services are for, and I’d genuinely love to talk with you over there instead)
- ✕You don’t have your core offer figured out yet. This strengthens the brand around a business that already exists, it’s not the place to invent one from scratch
- ✕You want live calls and real-time feedback. This one is fully self-paced by design
Still deciding? Email me with your questions!
Questions? Fire away…
All questions welcomed!
What if I’m brand new to branding and marketing?
You’re actually in a great spot. You don’t need to be “good at branding” first, that’s the whole point. I built this to meet you exactly where you are, with real-world examples and bite-sized strategy the whole way through. No jargon required.
Is there a guarantee?
Because this is a digital product, I’m not able to offer refunds. I know that can feel like a risk before you’ve gotten to see inside, so here’s my promise: go through it, and if you get stuck anywhere, email me at hello@penguindesigning.com and I’ll personally help you get what you need out of it.
What if I need more support than the videos alone?
This course is also the exact foundation behind my custom client projects. So if you go through it and realize you want the fully custom, done-with-you version, your $297 applies directly toward that work.
Got another question?
Email me at hello@penguindesigning.com. I read every single one.
Ready to finally have a brand that feels like you?
Join The Waitlist$297 when doors open again. Get on the list to be first in.